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Language competitive - there is literature of the early New Communication Strategy

Chinese papers League finishing. 【Abstract】 beginning the new era the spread of Western literature exists for the study, its communication strategy through the study, pointed out that social thought at the time a particular context, to meet the dissemination of existential literature purposes, Chinese intellectuals started with ideology and mutual enlightenment discourse antagonistic competition for the dissemination of literature exists for the dual ideology and legitimacy of the Enlightenment, which promoted the spread of existing literature. as a knowledge of Western Modernism in China, the spread can be described as a long time. Since the an operation. Dissemination of the results of this campaign, not only led to the legalization of modern literature, but also changed the basic aspects of contemporary literature: either reflect the Alienation of the pioneering literature, with the trend of modern Western literature and art are inextricably linked. In many schools of modern literature, there is the spread of literature is particularly striking: from a long time been regarded as decadent bourgeois ideology, to the profound changes the face of the literary trend of contemporary literature, there is literature in the new period the beginning of knowledge through a legalization process intriguing. It is noteworthy that in this historical process, some committed to the dissemination of existential literature Chinese intellectuals, for the purpose of achieving the spread of enlightenment to all kinds of twists and turns of the communication strategy,[link widoczny dla zalogowanych], clever circumvention around the power of ideology, and not contrary to the Based on the existing communication strategy literature paper tries to inquire Chinese intellectuals during the dissemination activities of the care and thought, but also a glimpse of hope from the knowledge of the cultural significance of travel exactly how Evolution has. In this political situation, ideology, began to attract some foreign culture conducive to the modernization / literary trends, but apparently also the introduction of exotic culture / Literature taking a cautious attitude. Affected by environmental constraints,[link widoczny dla zalogowanych], the author of Chinese intellectuals in the dissemination of literature exists, they have to follow certain rules of the game, that all cultural / literary trends of the communication must be to maintain the authority of the traditional discourse of ideology as a precondition. Therefore, there is literature to those committed to the dissemination of Chinese intellectuals, then the emphasis on communication strategies in a way to participate in the activities of complex words: they must walk a lot of historical forces caught in between, it is necessary to reach there spread The purpose of literature, to serve the Enlightenment, can not endanger the ideological foundation. In this sense, the process of legalization of existential literature, not a truth-seeking process of the knowledge level, but communicators have significance in the interpretation of the Enlightenment on the practice of Therefore, the Chinese intellectuals in the dissemination of literature exists on the use of the time will be discussed below, a variety of communication strategies, the actual situation as Leo Rosenthal said: species of common athletic. Chinese intellectuals, the spread of the favorable conditions existing literature should include the following two aspects: First, there must be politically correct writers, and second, in dealing with these writers did not subject the position of major political issues. Only these two points meet in order for the existence of open dissemination of literature ideological barriers. Therefore, the authors stressed the political position of Western existential correctness, to be spread of Chinese intellectuals preferred strategy of existential literature. introduced Sartre and Existentialism in Literature, the nine-ming Liu affirmed Sartre's political position. He believes that, although Sartre as a bourgeois thinkers, trying existential limitations of narrow thinkers class demeanor Sartre for the attitude of Marxist political stance as an evaluation of its ideological basis of Sartre's argument is clearly in favor of political correctness. And Liu Ming-nine that Sartre pernicious influence of the idea of class decisions. as a hierarchy of contemporary Chinese society caused by the ideological root, the class decided on its subsidiary's family origin is no doubt thinking of the early New Criticism of the Enlightenment target, it is not only impede the social equality and justice implementation, but also affected the objectivity of the spread of existing literature. Determined by the class of the standards, because of literature was born in the West, has therefore been classified as a decadent bourgeois ideology system. In this sense, Liu Ming, a nine highly bourgeois thinkers, then the class decided to have a critical significance of the Enlightenment. As Sartre's example shows that even within the camp of the bourgeoisie, but also beyond the narrow limitations of the progressive thinkers of class. Liu Ming-nine political position actually Sartre certainly the same time, the class decided on an indirect denial of the universal tendency advertised. This practice undoubtedly the spread of existing literature gives an enlightening color. If the small increase accountability, but also from the spread of Liu Ming-nine strategies to see the beginning of the New Enlightenment discourse of ideology and complicity. In general, as Chang Yang rational thought, against the authority of the Enlightenment, often diametrically opposed to the mainstream ideology. However, early in the new period in China, due to ideological changes , which formed a natural history of ideological complicity with the Enlightenment discourse. In this ideological context, Liu Ming-nine writers interpret political stance, there is communication strategy will have a certain characteristics of the times: there is concern about the political stance of writers are correct, the requirements of the socialist ideological discourse, and Liu Ming-nine Sartre's political position for the interpretation of the Enlightenment, it is a natural response to the Enlightenment. This approach may appear contradictory, but because of collusion between ideology and the existence of enlightenment discourse, Liu Ming-nine will not touch the authority of the premise of ideology, Sartre and Existentialism promoted the dissemination of literature. This also can be seen, ideology, and the complicity of Enlightenment discourse, not only for the dissemination of Chinese intellectuals literature exists to create a relatively vague and the semantics of free space, but also for their over-interpretation of communicators to create favorable conditions . In fact, there is literature to achieve the purpose of communication, many Chinese intellectuals in the introduction to this literary genre was carried out when they intentionally over-interpretation. Liu Ming-nine in the argument, such as Sartre's politically correct, it deliberately avoided the political stance of Sartre oriented character of public intellectuals. Through reading Sartre's anti-fascist struggle and the student movement of workers and a series of strikes and political activities, Liu Ming-nine that Sartre the oppressed and the persecuted friend, is socialism, communism's fellow travelers,[link widoczny dla zalogowanych], the Soviet socialist imperialism protesters And Sartre's This political style is fully illustrated Sartre In view of this, Liu Ming-nine that Sartre a certain bias, From this perspective, Liu Ming-September that the works of Sartre's most progressive political position are: such as 1960) attacked the remnants of fascism, Liu Ming from the existence of nine pairs of Sartre and the analysis of literature,[link widoczny dla zalogowanych], not only can see some kind of over-interpretation of logic, also reflects the introduction of Chinese intellectuals eager to Sartre and Existentialism Literature care and thought. Although Liu Ming nine Sartre's political activities in the fashion described losing objectivity, but to explain the historical reasons for their political performance Shique biased. Liu Ming-nine because of the political interpretation, the Sartre of violence against the political activities of all came from the progressive political stance, but contributed to Sartre against tyranny, the spirit of brute force power is lacking. Sartre once called The character of public intellectuals from the impulse of resistance, in fact, than the writer's political stance more telling. However, to demonstrate the existence writers progressive political stance, Chinese intellectuals are often used discourse. This interpretation confirmed the existence of Marxist writers in the way of political correctness, but also for its widespread dissemination of literary works of the ideological legitimacy. Liu Ming-nine basis that, He said: to a scientific analysis of the class, its essence, to its dregs. However, the analysis of Liu Ming-nine, so that Sartre's In fact,[link widoczny dla zalogowanych], the political struggle outside world is only one aspect of existential literature, philosophy, literature on the interpretation of existential Sartre and others is the literary creation. In Sartre's works, the authors write not only the plight of the human spirit in general, but also painted a delicate reality of alienation described by people living picture of suffering. His survival of the human experience nausea and narrative style, the survival of humanity from itself from the situation after the manner of marching to the heroic act of political struggle have devoted a far greater enthusiasm. So-called Liu Ming-nine is not not see this, but the need for a communication strategy, he does not hesitate to Misunderstanding in literature at the cost of hope through the political reading of Sartre's existentialism to promote the widespread dissemination of literature. Triggered a spread phenomenon in which the popularity of language games: the early use of the new period is relatively vague and the semantics of free space, deliberately misreading of Chinese intellectuals with the spread of strategy, localization of existential literature, and this process gradually complete knowledge of the legalization of existential literature. Early in the new period of political pattern, according to the socialist ideology of the political criteria to measure, most Western political stance of the modern writers are not qualified, even many modern writers because of its ideology of class attributes are present as Therefore, the introduction of modern Western writers and which works to introduce those who are no longer a question of personal interest, it also introduces himself concerning a political position. After the It is in this psychological impact, the Chinese intellectuals in the introduction of modern Western writers, often focusing on introducing those in political position is closer to the proletarian writers of the modern writers. But these modern writers are mostly dependent on the political stance of personal values, rather than through the interpretation of Chinese intellectuals over the political position. II there early in the new period during the spread of literature, the trend of using humanitarian ideas, demonstration of the humanitarian attributes existential literature, is also widely used by Chinese intellectuals a types of communication strategy. The essence of this communication strategy is to seek enlightenment for the existence of literature and ideology, the dual legitimacy. the beginning of the new era of humanitarian thought as an important result of the liberation movement, the Enlightenment represented the specific tendencies. Therefore, if able to prove the existence of literature with the humanitarian attributes, will be able to give the level of ideological liberation movement there is an enlightening literary legitimacy. It is noteworthy that occurred in 1979,1980 great debate between the humanitarian, its essence is sought for the humanitarian ideological basis for the legitimacy of Marxism, then, such as For the real. Therefore, if able to prove the existence of literature humanitarian attributes, will be able to demonstrate the legality of existing literature of the Enlightenment, the socialist ideology to join the fight for the ideological legitimacy of the trend. In fact, Chinese intellectuals have been aware of the existence of literature proves how important the humanitarian attributes, they passed a series of interpretation, the ultimate proof that there is dissemination of literature can not only meet the needs of the Enlightenment, while maintaining the socialist sense of indirect form the foundation of power. Then, in the over-interpretation of Chinese intellectuals, there is actually a kind of literature the humanitarian nature? The Enlightenment and ideological legitimacy in turn how to get the double? 1980, the was published in Sartre's This article marks the existential joined the great debate at the time of the humanitarian. In this article, Sartre criticized a priori set of all the people that are always are Because of the critical edge of humanitarian thought directed at the Therefore, At the same time, there is literature to strengthen the humanitarian attributes, Chinese intellectuals also a way to simplify the highlight existential character of its humanitarian, such as the summarized the core proposition of existentialism, that attitude; its own choices and to create a decision on the condition of human nature, but also helps to get good people to make subjective nature of the work, for those thinking, in determinism, fatalism kinds of expression. Therefore, the positive existential