Jordan Retro 13 Car Advertising – Cars, Ads, and

324sufdhu

Once this way of life and thought has been accepted, the cars will sell themselves. In order for the growth on which market economies depend to continue,[link widoczny dla zalogowanych], a population in enthusiastic agreement with a consumptive ideology is required. It is this deeper purpose, and not the sale of individual items, which is the raison d'etre of advertising.
Automotive advertising utilizes numerous modernist concepts in its ongoing campaign to maintain an atmosphere which is not only friendly to but unquestioningly supportive of car culture. The concept of the individual as sovereign, entitled, and deserving of as much privilege and convenience as he or she can afford is an underlying trope of all advertising. Without the dominance of this and other supporting concepts such as short-term thinking and dominance over nature, a world view in which private automobiles play a central role would be difficult to maintain.
Very few people would view a single commercial for a $65,[link widoczny dla zalogowanych],000 SUV and then race out and buy one. However, growing up and living within a context of such calls to consumption, exposed to them hundreds or even thousands of times a day, and never being in an environment which is totally free of advertising, is a completely different matter [Kilbourne 1999]. It is in this situation that advertising becomes the context,[link widoczny dla zalogowanych], self-indulgence becomes the unquestioned norm, and alternatives, such as a life of forbearance and restraint, become the aberration.
Todd Gitlin writes that car ads are “an amalgam of the way advertising agencies and their clients think, the way they think we think, and the way they want us to think about what a car is” [Gitlin 1986]. The direction of power in this structure is significant. While “the way they want us to think” is included as a shaping force, “the way we want them to think” is notably absent. While there is an exchange of power, (meaning that consumers are influenced by advertisers and advertisers by consumers), it has been argued that in our present culture that balance is heavily weighted in favor of advertisers [Mander 1978, Kilbourne 1999].
Contrary to surface appearances, what is being sold in automotive advertising is not a gasoline or hydrogen powered vehicle constructed of glass, metal, and plastic, but rather a way of life and thought constructed of ideas and assumptions, all of which are far more subtle and difficult to grasp than the automobiles which result from their universal acceptance.
Advertiser Control Over Public Discourse
Advertisements do not exist in isolation. Advertising is both a reflection of and a formative influence on our culture [Pollay 1986]. Each ad is a microscopic element within an encompassing shroud which infiltrates all of public life and attempts to divert attention away from organized dissent. This omnipresence is not merely a casual byproduct of extensive advertising; it is an integral and necessary component of its effectiveness.
Read on
Car Advertising