When the capital case of liquor _2984

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When the capital case of white wine

Chinese liquor is really exciting. In recent years, the industry unanimously found in the liquor industry is on shuffle, is preparing a new round of the change process, and continue to emerge in the new force, although no pattern of formation of Chinese liquor power shuffle, but one of the mystery there are few outsiders know it?

JLF, confused cents on the success of small foreign capital to enter the liquor to provide a reference, then, a large number of outsiders poured into the liquor industry, the formation of the gold tide of Chinese liquor. Tasly enclosure brewery in Maotai Town, doing home theater joined the tide of white gold - this is just the well-known Chinese enterprises to do wine! Then some unknown, or not high-profile corporate influx of liquor industry, it is endless. This is how the matter? Is the new century, Chinese liquor profits growth? Is just more than a year to implement the new system has no effect on the Chinese liquor? Layman to do wine, very lively, but the time when the capital case of liquor, the liquor industry is not as integrated brand as the beer industry, integrated market, but the market is more chaotic, more outrageous prices, consumers are increasingly far away from the wine - - and in the regional competition in the market, the more low-level, more eye-popping!

Why so popular liquor of foreign capital have added it? I think there are a few core issues to sort out.

point of view a: accordance with the Lifan executives mean, do motorcycles have been no profit, and competition is fierce, the profits of selling a motorcycle to sell a bottle of wine can not keep up! So to make wine. Lifan so, Jialing so, Chang is also true. From this point of view seeks profit, the capitalists of the algorithm is very smart. However, a bottle of liquor in the end how much profit it? Profits can sell a bottle of wine and a motorcycle, car compared to it? Lay is not clear. However, if you pay taxes under the new tax system, and a lot of marketing costs and marketing expenses, even if the retail price of more than 100 wines, the actual profit is running out ah! One of the tricky, where? We all think, ah! This is a

point two: According to the play. This is a wonderful idea, but they ignored the seasonal liquor sales, liquor emotional, wine and liquor distributor channel special importance of! If the channel home theater come so easily modified, then the Put together home theater can be a dealer, you can first create a channel edge, then efforts to promote, so that the effectiveness of advertising communication is not better? This is the

point three: Chinese liquor is too confusing, and need for new capital into the Chinese liquor to innovate. You see, the current fame of Own brands such as So there's reason to be jealous, so he rounded out the name of the liquor industry under the banner of innovation, which is
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then the capital will be locked in layman liquor, so the liquor industry more chaotic, more disorderly. Temptation of huge profits halo no place to spend the money business, or looking for business growth of enterprise, or try to bail out companies - very precisely, in 2002 should be designated as

liquor industry long-term low-level marketing is one thing, but the industry consolidation process and will take some time. A lot of foreign capital, the traditional industries, more high-tech industry, deep into the most traditional and most pay attention to regional factors, it is emotional liquor industry, is not it a bit rash? Of course, this and the liquor industry's overall decline, the overall break a great relationship. As the saying goes, the city want to go out, outside the city wanted to come Chinese liquor, is not caught by the When Bo Rui capital management case management on the white line in the wine.

brand extension Ye Hao, Ye Hao channel widening, the important question is whether a company has the ability to control the field, is familiar with the industry, whether the extension of the brand make careful positioning. In short, the core competitiveness of enterprises, where? Lifan motorcycle brand is, as a wine brand, its personality, meaning, the brand's value? If it is to borrow a motorcycle brand influence, consumers can feel good about the brand it? Consumers will not smell from the wine taste of motorcycle engine oil? Chang is the same. If we say that these wines can have the function of protecting the engine, so do not spend a lot of effort, we can with the automobile, motorcycle network, selling across. Thus, we can change the look of Toyota's advertising slogan as motorcycles, cars do the wine capital of the advertisement -

enterprises, the emphasis is on competitiveness. Wahaha to do the wine failed, you do not even say quietly to do, quietly dropped. Wahaha is very smart, before doing that, when the capital experienced the most traditional, conservative, and most closed and most emotional of industry, they should be testing the waters. Wahaha said although abandoned, but did not lose money, this is the wise choice.

If so, do not do amateur wine? The answer is no. JLF was also a strategy by the channel for the operation of the market in the region, and Milutinovic, China's soccer as their brand model of terminal operations - they quietly eating into the offensive use of the terminal market, with the most simple product line, it is the doctrine of the brand appeal to create brand value, so successful. Their success, both accidental and inevitable, I believe that many outsiders are aware, the success of a brand, in addition to capital, there are time, quality, marketing,[link widoczny dla zalogowanych], technology, brand value and brand opportunities.

then, the emerging capital to do the wine, and their opportunities? Breakthrough Ye Hao, grafting Ye Hao, innovation both mean a kind of rhetoric. Wine made from the two years the success rate of lay for, are in the horizon below. Start from Chongqing Lifan, operating for a year, stuck in a large number of real estate brands and brand themselves unable to buy Wuliangye to the strength of Lifan, Chongqing, why can not steal first brand Both can not win even their own doorstep, Lifan how the country, to the world? Changan Star JLF as the reference to wine, then on what basis to compete for her JLF's market? If you do not understand the liquor, liquor brands to understand the value of understanding the core brand and brand extension for the impact of the competitiveness of enterprises, foreign capital in the liquor may be planted on the hit and was down badly, this is not alarmist predictions, but rather predictable ending.

wine is really good to do it? We can note that in the eyes of the place is a wail. Why must the owners of capital themselves into battle, not the outcome of the game to play it? Chang is known to do a million OEM wine, I think, If you take a million, easily find a liquor company, also should be able to place the board, and why its like hell? Why are we so naive capital? When the capital met

liquor, in addition to the liquor industry increased by doping, adding a lot of the subject of speculation, the influence of liquor industry is minimal. Some fell, and was the top go. Top foreign capital do not hesitate to choose a high-profile hype, so cheaper media that do liquor ads, cheap to switch to those from all walks of life the so-called professional managers. The biggest names in their liquor secretly laughing - Capital ah, you are so cute, our brand can be like, like nuclear fission to reproduce, come get tuition, capital!