Saatchi & Saatchi as the world is not nothing _518

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Saatchi & Saatchi as the world is not nothing

Field behavior becomes more far-sighted emphasis on the brand greatly increased, as companies prefer this type of advertising agency with international cooperation, because they are global brand management experience enables companies to further develop the brand growth. In Beijing, we are more successful cooperation in the past two years, local customers, including Mengniu and Snow beer. In China, some of us and the local public relations and direct marketing companies have also acquired the idea, the only basis of our actions and the goal is to provide the best customer service, our most valued customers than the company's current resources, but whether the cultural characteristics of cultural unity with the Saatchi & Saatchi's harmony, that they are not an emphasis on ideas, creativity of the company, is not a passionate, dynamic company, is not a very happy to participate in the competition, fearless of the company. Reporter: Do you believe that the future employees of Saatchi & Saatchi in the composition of local and international talent What is the structure? Charles: Our ultimate goal is for all Saatchi & Saatchi office in China will be led by the Chinese people, the whole team should be very local, including the CEO to the employees, but still get them in the network to support the global system. A good example is I had time to put in Poland, led the Polish position transferred to local leadership team. I ft'1 Saatchi & Saatchi in Poland from the start of the office to give local talent the team management, spent l5 years, which asked all the foreign leaders are preparing for that moment. I was leaving,[link widoczny dla zalogowanych], a division of Saatchi & Saatchi in Poland rose from fifth place to the whole of Poland's second largest advertising company, two years after the local leadership team turned it into a full-Poland's largest advertising company, and continued for 3 first. President of the Asia Pacific region we joked with me: It is not because you're gone, they became the first? Reporter: This year there are many excellent international 4A advertising company completed a number of very controversial advertising creative, such as Not long ago, the knees are shot McDonald's ads, and Nippon Paint's so-called two aspects: one is the customer of the Company and 13 of 13 relations involve sensitive issues, and those who are sensitive to people that do not respect the Chinese people's habits,[link widoczny dla zalogowanych], culture and tradition. I believe that advertising is not to offend plane views of hills, but they know enough about traditional Chinese culture in depth and thorough,[link widoczny dla zalogowanych], the excessive pursuit of shocking. But in any case, whether Tony is the creative people come from abroad or local, in such a short u, lf ~ J, the successive occurrences of these events, should be seriously wary and difficult to forgive. More important is to prevent the re-established within the company's immune-type checking mechanism to make mistakes. The Internet is now spread very quickly, as long as something has been suggested,[link widoczny dla zalogowanych], may soon spread, like viruses. Reporter: How do you assess the current advertising trends? Charles: the advertising industry seems to be the current trend, we have neglected ideas and creativity, while the concept of integrated marketing over-strong, 360-degree access to the consumer - metro, railway stations, road , the supermarket ... ... so that consumers no place to hide. They believe that consumers will be captured if I do not think so. If integrated marketing from the negative point of view, this is actually no way to approach the consumer you have no idea of a move to him, shook him. If the advertising industry finally lost faith in the idea of advertising went to a relatively sad state. I still miss the l984 on Apple competition in the U.S. on Super Bowl ads, ads that support only played once, allows the world shocked, this is the power of ideas and creativity. We can be laugh or cry drama and fiction,[link widoczny dla zalogowanych], but it is difficult because the ads that we, the people's aversion to advertising, resistance is growing. Saatchi & Saatchi global CEO Kevin Robert's new for the beloved brand, but also is trying to pass this core idea: we should not forget the power of ideas. Not rely on marketing data, charts, cumulative, we visit the characters 0 to human communication, is to resonate the core creative and evocative way to reach consumers does not depend on a hundred times to achieve the purpose, but to impress him. So, when every company called themselves / A 6 million dollar cost. S classic ad - Apple More like the style of the ad music video. International Advertising 2005.9117