Beat foreign brands in China 's electric water he

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Beat foreign brands in China's electric water heater three major factors

Botswana State Power Management sharp blow hot water pipe device defeat foreign brands line in the three factors.

Bo Feng believes that China's household electrical appliance enterprises as long as good at logistics brand, innovative technology, improve product quality. And foreign brands will be able to compete, the water heater industry in China's domestic brands camp on the facts show this.

brand subversion

competitive situation encountered by the financial turmoil, a lot of strength in recent years, re-type electric water heater business return to the domestic market, some enterprises due to lack of domestic experience and expertise in marketing, personnel and other factors closure, or even close down, and took the lead as the representative of some of the return of power companies are contrarian-based rise of China has greatly strengthened the electric water heater industry, the strength of local brands camp. • Need strategy

Shanghai took the lead in product strategy on the rise of the brand's success has been visited detailed analysis: Zhejiang Electric Co., Ltd. took the lead in the rapid rise in the domestic market is no accident.

one, 23 years of professional-quality advantage. ASDC brand was born in 1987, electric water heater production history of more than 20 years, and adopted a national Electrotechnical Commission safety certification, safety and quality access to national 3C certification, ISO9000 certification and European CE certification, 20 years, took the lead with its excellent product quality, has won the trust of millions of consumers around the world, and its immutable quality assurance, for it created a famous brand reputation.

located in the Chinese family system took the lead in water solutions, in addition to storage-type electric water heater, electric water heaters also produce rapid, the water heater, Kitchen Po, Yuba, air to water heaters and other products will create

Second, a strong R & D advantage. ASDC has been committed to R & D, and a number of national utility model patents, such as the ultimate anti-electric wall patents, four interior patented technology, successful resolution of the electric water heater corrosion, freezing, sterilization problems.

three, took the lead in inviting the country's top institutions outside the brain, branding for business promotion, marketing a full range of strategic depth, took the lead brand in the domestic market for the successful operation of the foundation.

Fourth, China took the lead in the water heater industry to develop business. 80 in the last century took the lead in successfully leading the development of China's electric water heater industry. Perhaps the reason the high-end brand origin, took the lead in the domestic market will return to the brand as

this point, the water heater industry competition pattern of China has undergone a fundamental change, Haier, SHUAIKANG and took the lead as the representative of the strength to return to business school, a successful break the monopoly of foreign brands myth, achieved with foreign Brand confront the competitive situation.

confront

successful foreign brands Haier, SHUAIKANG and electric water heaters and other Chinese brands took the lead in the top three foreign brands successfully confront the one hand, China's electric water heater industry to promote business premium upgrade and improve the Chinese investment value of the water heater industry, it also strengthened the confidence of the local corporate brand.

China successfully confront the water heater industry, foreign brands, mainly in the following areas.

first professional quality against each other.

Haier, SHUAIKANG and electric water heaters and other Chinese took the lead in the top three brands of the brand has a long history. ASDC which has 23 years of manufacturing quality, is the brand of electric water heater industry, one of the longest life. 23 years of brand history, doomed to the same long-lasting professional quality took the lead, took the lead four unique titanium composite liner technology, confirms the quality of China's electric water heater products.

AO Smith, Ariston also has several years of professional history, long history, which means professional quality. AO Smith, developed by Ariston

Second, confront anti-core technology, electric wall. Haier, SHUAIKANG and other three took the lead with influence.

to AO Smith and Ariston international brands are represented against the anti-power wall technology, they think: As a kind of electric water heater must be grounded in a credible case to install, the wall

two camps formed the core technology brands against each other.

Third, brand culture against each other. Botswana State Power Management sharp blow hot water pipe device defeat foreign brands line in the three factors.

Haier, SHUAIKANG and electric water heaters and other Chinese brands took the lead in the top three brands and the quality of adhering to high-end line, while the brand has a similar culture. Haier's brand culture is in good faith; SHUAIKANG brand culture for quality first, took the lead in brand culture have kept their promises, integrity and innovation.

local brand of cultural similarities and AO Smith, Ariston and other foreign advocating high-quality brand culture coincide.

Haier, SHUAIKANG and took the lead as the representative of the water heater business in China can not be copied with their own brand of

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