President Lee Chow passionate dialogue Lang Reply

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President Lee Chow passionate dialogue Lang Chiao Tung University students copy the page URL back Favorite

6 3, Morning Economic Forum
night, seven wolves, Fujian, president Chow Industrial Co., Ltd. Shanghai Jiaotong University Antai SEM into the teaching building of the lecture hall, around the School 200 doctorate, graduate students offer excellent speech, and with the Shanghai Jiaotong University students have started a spectacular dialogue.
Textile and Apparel Association, as chairman of Quanzhou, Fujian men's camp sent a Shanghai Jiaotong University in extraordinary learning students brand of international art forms, the vibrancy of the private economy, Quanzhou, courage and vision of entrepreneurs.
Shanghai Jiaotong University, this event gave students a high degree of recognition and evaluation. Shanghai Jiao Tong University, Associate Dean of Economics and Management Zhaoxin Yun pointed out that the Yangtze River Delta Economic Zone and the entrepreneurs or managers have their own strengths, the former to capture the business opportunities in the known sensitivity and discretion, and the latter with its unique strategic vision and sound management of Kyo. Shanghai Jiaotong University students, said: Post Economic Forum Xu Lianjie, Peak, chairman and vice president and general manager, Zhi-Hua Xu Xu Jingnan, etc., in the Yang-En University, Huaqiao University, Jimei University, Xiamen University and Fuzhou University, Open Forum Chang-known institutions say. Deer forum also invited Chairman Zhang Huaan, SBS president Shih Neng-Hui, Li Xing Wang Liang Lang, president, the collective went to Tsinghua University, lecturing

plan

□ Shanghai Morning Post reporter Wengyao Xiong Du mission with financial

6 3 in the name of Shanghai Jiaotong University, lecturing on corporate leaders forum, Chow and Jiao Tong University 200 doctorate and postgraduate trainees a wonderful intense dialogue and exchange, and announced its brand positioning: to be China's POLO. He also disclosed that at present the company's ongoing construction of the network form of living museum.
social responsibility

decided to sustainable development

Shanghai Jiaotong University, asked students (hereinafter referred to as it? One is the economic interests, the interests of a society, how do you consider it?
Chow (hereinafter referred to as the I am the future direction and development of philanthropy in close combination. I thought in this field has been laid down to go to the cause, but I am also thinking about how to do better.
in our culture, there is It's the last word is This Perhaps we will find, in dealing with people, if my friends do not like you, that will certainly help you get less; if you can from the other point of view, or from the I think people will like you, will help you get more.
everyone loves with a generous people together, always like to do not care about the people together. I want to Speaking from the charity, some people prefer the old law is good Why? Including Kong Ziyu people, pay attention to virtue and morality, I would like to develop people's quality to be from the
I say to you that a business can be sustainable, must be very strong corporate social responsibility. Last year, a survey of U.S. companies in the analysis and evaluation of some listed companies process, with social responsibility of business valuation higher than estimated. This information tells us that the future businesses to be sustainable, it must interact with the community. A sense of social responsibility of enterprises, the development prospects of the enterprise is to be expected. There is only one consideration for others in the enterprise, the enterprise to create value for others to be able to obtain consumer acceptance, to be able to win some profit, then use the profits and strengthen their own business, and continuously re back to the community.
century-old depends on the

culture and innovation system

Q: This week's total to a century elite, the goal tomorrow, certainly seven wolves also a hundred years old. However, we all know, a hundred years to maintain the brand is very hard. I would like to ask, seven wolves to keep the brand from what's worth?
Week: To maintain a value of brand, we should think from the customer's perspective and analysis,[link widoczny dla zalogowanych], while maintaining the driving force of innovation. Seven wolves can go now, it is critical that we often introduce some innovative ideas, to guide all management to grow toward this goal. In fact, we are also cautious, none have experienced before in many cases, we can not because they do not know will not go away, and only gone to find more problems. And these problems are resolved in accordance with the conventional way, there is no innovation and results. So, in this process, often want to change a way, with another angle to look at new problems. The development of enterprises to maintain a hundred years, is the absence of the formation of a good system of corporate culture and innovation systems. To form a good culture system, have now said the social responsibility system is associated.
Enterprises to develop, some people may find potential future needs, not just that the potential short-term needs. Needs to be found a short while, but try to find the rules of this demand, and demand what is the basic desire. In fact, this desire is .
Real Madrid star endorsement Insider:

200 万 leveraging million euros

Q: Two years ago, there was a very sensational event, that is, to employ seven wolves the seven international star of Real Madrid for their own brand endorsement. Why the idea was to carry out such a commercial operation? There were not considered risk because seven athletes worth very high, and that seven athletes to seven wolves endorsement if the company has created effective?
A: seven wolves in the operation of the brand has done a lot of them, including some public relations activities. Real Madrid team for the case of China, we in the actual process, in fact, only Hua Xiaoqian organized a major event. That event, we only spent 200 million yuan.
The event is also a great controversy, possibly because of the big Real Madrid star's temper, offended a lot of media, lot of heated discussions. The event that we engage in a If you really want to ask these big stars, 200 million in costs, even engage in a dialogue with them or to pull the hand may have to be very difficult, because these players are worth a high endorsement.
us the Advantage is that, although we only have their portrait, but the market is difficult to see through this layer appears to be invited --- 7 star endorsements, but actually only one way to participate in this event is You can use star portraits. What happened was, this team portrait of a dozen players we can use, but we only put up selected 7. We spent 200 million to participate in this event, and then spend several hundred thousand dollars in the media at a time when all newspapers are very interested in this issue has provoked much discussion. This is a small investment and high return things.
makes us feel even more pleased that some foreign partners, a look at our cooperation with Real Madrid, are very interested. Because they recognize the seven stars, and other national stars, they may not know. The 7 individuals, a considerable number of the world people are understanding. We have also produced a

many related souvenirs, each meeting are sent to them to foreign customers, they are very happy. Can say that we use only 200 million yuan, to leveraging a known market value of tens of millions of euros.
the This may be our staff, when in the production of print ads oversight, and did not dispose of the Adidas logo. However, I want to turn, do not dispose of in fact no big deal, seven wolves to dress up are not necessarily Adidas is a shameful thing, after all, Adidas is a world-class sports brand.
implementation of the network

living museum form

Q: You talked about the seven wolves brand culture, emphasizing the However, there are a lot of people criticize the In the re-financing, the seven wolves have any new plans?
Week: In the announcement, you may see that we are implementing a network of seven wolves living museum shape of the building. We want to create their own unique brand stores, to the joy of life into the scene inside the museum. This is my dream, there are already several in doing.
I think the wolf is actually not quite understand. Wolf is the nature of an animal, like modern wolves, I think just a like a return to state of mind. Now learn why the prosperity of the country? Because many people are back to nature, to trace the source of their value. The wolf's body reflects a trait, such as from its nature to adapt to change, from its hunting skills to analyze its wisdom, or of its team, etc., we can see something. In business, the market is very competitive, a person's strength seems weak. So, I think It is hoped that the collaboration with partners to respond faster and more difficult competition.