christian louboutin sale R & F Marketing mysteries

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R & F Marketing mysteries of new homes

R & F new home is located in Liwan District of Guangzhou City, South Shore Road, Dongfeng West Road and Field Road interchange. Door living area next to weeks, Guangzhou City, Guangdong Province, medical schools and the twelfth Trade Center and other units. Around the department stores, all kinds of markets, primary schools, kindergartens, stations everywhere. From the Youth Park, Liwan Lake Park, Liuhua Lake Park a few minutes walk to the famous scenic spot about 10 minutes away. Objectively speaking, the new home's location in Guangzhou R & F City real estate market, there is no particular advantage; the environment is also not satisfactory (living in the old city, surrounded by high and low, old building.) But is such a real estate property, has hit the entire real estate market in Guangzhou, setting a trade fair on the first day of sales turnover of 157 sets of records and has remained so far! If so, what factors make the R & F gained such a huge new home a success?

the occurrence of any one thing is inseparable from its context. Examine the success of R & F new homes we must first examine the market environment in which it was. Although an early start in real estate development in Guangzhou, but until 1996, most of the real estate properties are for the wealthy (such as the size of the various types of models and white-collar workers). Liwan District, real estate property already too few, and mostly high-rise luxury (eg,[link widoczny dla zalogowanych], Liwan Plaza, etc.). They occupy a favorable terrain (a class of Guangzhou City Lot), massive construction projects, construction and decoration are extremely innovative, gorgeous. Result, its price also to the more than 8,000 yuan per square meter. The general public prohibitive. In addition, several buildings in the rare, low-grade residential and both are single floor or old renovation floor, not suitable for the needs of most buyers, but also far from meeting the needs of the majority of wage earners to buy a house. In that time, Liwan District in the vicinity of urban areas is generally reluctant to leave. Ever since, in this area (West off) the real estate market will be presented on demand supply gap of a point - mid-range,[link widoczny dla zalogowanych], high quality multi-storey residential community. In 1995, the developer of new homes when R & F - days of the real estate development company won the lot development permit, or a piece of coal plants here, neither superior environment, much less prominent location, and cheap land. People in the industry disagree, and even deride them with Disadvantages: can be winnowed out cheap in the gold come from? However, the days of real estate development company has just the right land use cheap coal plants, large-scale (10 million square meters) to develop a multi-storey mid-range residential (community). This not only greatly reduces the development costs, but also just to fill the area in Liwan District of Guangzhou City (West off) the market gap. As a result, days of the change in real estate development company cleverly advantages and disadvantages as its foundation for future success.
R & F new homes in the highly competitive real estate market emerged in Guangzhou, the astonishing record sales of commercial miracle, the following main reasons:
First, the developer of the bold plan. R & F new home first launched in May 1996, still about 10 days before its launch, the developer will be the major newspapers in Guangzhou announcement: please everyone in a certain period of a day (the Marketplace) ago Do not buy homes, a few days will launch a real estate Dongfeng Road West, (R & F new homes), will give you a surprise ... ... and so on. This was not very economic in the real estate market caused quite a stir. Many buyers are looking forward to great expectations; and even handed over a deposit that have been 看楼 customers also are in the heart in the Han Cao Ying, eager to know the surprise evening. This real estate marketing practices, indeed a bold plan (Taiwan's It can only be brought to the developers of two results: either fame or disgrace. Without a certain strength, not very pioneering spirit of the developers are not easily out of this with the.
Second, the developers are good at, R & F before the launch of their new homes, the developers have also made full use of its resources, Details are as follows: (l) play the cheap card. The development of new homes because of low cost R & F, to ensure their first a hit, the developer of the first phase of new homes will be R & F price set at 3,800 yuan per square meter of the low price. Than the price of commercial housing in Guangzhou City, the same kinds of low 15% ~ 25%. Greatly stimulated the desire to buy customers. In fact, the price elasticity of demand for various commodities are very different, the same price elasticity of demand for commodities is often because of their own price, brand, consumer preferences, consumer income and the distribution of the differences are quite different. Housing is more special commodity, its price from 2000 to 20,000 yuan per square meter. The 3500 ~ 5500 yuan per square meter residential lot price elasticity of demand. This is the new home of cheap R & F to attract the majority of working-class causes. (2) free pre-sale registration. The so-called pre-registration is free to register first home buyers after the purchase of the practice. It is for the benefit of such buyers: do not take deposits will have priority to buy, select floor (location) of the rights; to give priority to enjoy an additional discount. In addition, it is also good for developers: the first day of registration must be purchased efficient accumulation of popularity, with a certain amount of customers: early discovery through pre-registered buyers reaction to the project, which will help to take measures to promote sales. R & F new home a week before the first trade fair pre-registration began to attract a significant number of buyers, the buyers received widespread praise. (3) advertising and image packaging. R & F commercial attaches great importance to the development of new homes advertising, and good image of the packaging. The Let us look at the packaging and the Image Orientation: R & F to use its new home features large-scale, packaging image is For a time, Let us look at its promotional measures. Such as Direct transfer to the mood of buyers head. R & F also makes a sudden become the new home area in Liwan District of Guangzhou City (West off) star in the real estate market, a working-class district of choice for buyers. The first day of trade fairs, R & F 157 sets of new home transactions, record transactions real estate market in Guangzhou and has been kept so far! What is more, many new home buyers to buy a house R & F, self-stool chair, but still up all night waiting in line and in sales offices. This cold front of a large number of real estate developers in sharp contrast, but then the spotlight in the news. This in turn created the real estate market in Guangzhou miracle!
first hit the ground running after the new home of developer R & F has not been triumphalist; Instead, they make the best use of press speculation and a lot of advertising,[link widoczny dla zalogowanych], one closely linked to a ring, to keep its sales to a and a climax. May 22, 1996, ), Erfangyiting (45.49 square meters),[link widoczny dla zalogowanych], two-bedroom halls (51.54 square meters) and three hall (79 square meters) of housing to meet a wider range of customer needs. June 14, 1996, July 5, 17, 24,[link widoczny dla zalogowanych], only 10% down payment, the buyer before September 30 discount for each purchase, simple decoration back 150 yuan per square meter .... September 16, Jiuzhe; 2. priority in purchasing units; 3. peony fairs purchase shopping cards to send 2,000 ... .... September 18, l9, 20, October 7, 11, 23 and November l Day 113 sets of room Moreover, its layout unified, smart, always highlighting its price advantage, and has introduced a wide range of supporting promotional measures. Work pays off, even though the larger R & F real estate new homes, but no matter how fierce competition in the market, always made time and again sales success. For those unable to do anything, complaining of the real estate developers, is the success of new homes from which R & F inspire it?

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