The course of the development of health-care marke

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Chat history of the development of health-care market

<font name=different points of view, one is pessimistic camp, that the health food regardless of how the foreign scenery, after nearly ten years 1994-2003 deformity marketing health care products to industry credibility to drop the freezing point, whether from the media and then all consumers aspects of loss of confidence in health food, plus many small manufacturers irresponsible propaganda, the use of fewer channels for ordinary people the shortcomings of medical information through various ways to sell health food as medicine, leading to the rise of arduous tasks and Road Industry far, the other view is that the optimists, that with the improvement of people's income, social development, national attention, health food in the next three to five years will enter a stage of rapid development, the future development of health food category must be complete and the chain towards the development of attention as the country of dietitians, health food will definitely shine in the future, but a single health food company will become smaller and smaller living space. In fact, some of the above two points are overkill, we carefully study the development of health care products market in China will find the history of two decades of health food is gone through four stages, the first stage is 90 years to 98 years, we can say is a new health care products to enter, ignorant people will pay for the false prosperity of the industry; the time the sun god on behalf of oral products, Zhenhua eight hundred fifty-one, Changle longevity tonic wine, hearts K, etc., to 96 years, three oral liquid to a peak annual sales of 8.0 billion, above the peak of any general product of more than billion a year in market share, the then health care is a deformity of Chinese products during the crazy health care drugs, health care medicines, said drug is not medicine, health care lead, but also in the hospital, said that health food is not exactly, just contact the people at the time the ground of public companies own the media and the impact of propaganda means, when people research the market when three people will write their own People's Daily newspaper publicity and the same view as you say that the market can not sell you, open the newspaper to vote Pu, TV special to promote the small activities bypass, Troika use of information asymmetry in health care products has long been a myth But with three Changde the outbreak, once a giant in the health market came tumbling down a few months, although this there are many other factors, but denied that the prosperity of the healthcare market seemingly still so fragile, health care products open market, in fact, is to open a new marketing model beginning, that is the past, sales-oriented business needs direction to bend the psychological needs of the consumer-oriented marketing model, communication and advocacy to meet, so at the time contribution is the contribution of marketing model. The second stage is 98 to 2002, the stage is crowded; countries hindsight it is difficult to control health-care market, so the introduction of policies for health products for five years and rectification, the radical restructuring completed in 2002, health food began to vigorously approval, the environment and procedures for approval at the time also determines the function of health food products at the time effect, more than ten million, a few months time, just a test animal and the problem of heavy metals, coupled with limited sources of raw materials, 27 functional on the award came out, what was the function of crazy kidney impotence, secondary anti-tumor, weight loss, increased and so did not come out a few years began to abolish the State, this time slowly people have started to understand how health care is back in the end thing, but is not too clear, so companies began to gradually upgrade the publicity, select the media's credibility and level gradually increased, beginning to write your own newspaper to become a real newspaper, but money for the supplement, event marketing and gradually forming the terminal market, the gray passed in foreign countries blocked MLM, direct that a great number of superficial change of address, consumers receive a false lead to psychological reactance limits the temptation is laid at this time the bitter, four of China large conference marketing empire began to expand, Janet Austria Group, later years the Group, in the vein group, sunset U.S. companies, meeting the affection of marketing psychology of marketing and detailed diagnostic work has tremendous profit to the enterprise, but the after-effects and the same apparent Since 2002, tourism marketing, food marketing, follow-up led to increased marketing costs, while the extreme decline in consumer confidence, another mode of advertising over the bombing, the following channels and flowering of melatonin pharmacy Huiren Shenbao occupy terminal market, then peak have hovered around the 20 billion, ugly melatonin ad does not meet the views of advertising, but repetitive stimulation to consumers buying habits may be to subvert the traditional advertising positioning, and his good gifts to send Melatonin I good pass, then the other companies Zhaomaohuahu entered, but the result was the opposite, so only the most appropriate marketing model, not the best, a mere imitation of the way when someone successful will certainly fail, because you can not beyond its initial stage, the real learning is how to combine the companies own their own characteristics to the appropriate marketing is the most critical, even to learn, but also from the beginning people began to learn how to do, rather than directly to learn other people's heyday period means. The third stage is from 2003 to 2007, this is a dark phase of health care products market, no matter what kind of company we are groping in the dark before dawn inside the live, 03-year peak of SARS to be sold at the time heavy blow at this stage, any one marketing model, any one product met the real bottleneck, when everyone cries, wolf, is the drop in consumer spending up, social retrogression you, all is not , but our over-cultivation and psychological needs of consumers do not value the trust of consumers, a result of the media's credibility has declined, people understand that as long as the money, the media also can be irresponsible, authorities and experts not working , the information age, too many things to fake, and patients with testimony of no return, the patient can be a false Moreover, the State had already let on, and consumers from the extreme into a blind trust is not a blind I believe the extreme, plus some of the media deliberately insult to injury, many big-name products began to decline, and melatonin in the bankruptcy, when the fire festival that is also fast Huiren Kidney bad, but also fast become old wife oral , and U.S. companies are truly setting sun setting sun, and the veins have become moderate, and fast into their later years enjoying their later years, and Jane Austrian companies really esoteric, farther and farther away from the people, the rising costs paid by firms high, more and more smaller sales, we are actively looking for a way out, someone said, the marketing model is forced out of change, it is the case, countries are also at this time of reform, health human trials began to increase food production process drugs must be as open and transparent media, more and more health food products after a decade of development, when it is really the beginning of this pinpoint opportunities, functions and effects do not have good support, even the best marketing concepts and methods can only be temporary, in order to I,, must be a good product features and effectiveness of marketing communication with the appropriate means of execution together with a team, then be developed, health care products are not sold as drugs , and drugs are really not as health care products to sell, the first few stages of selling health products as drugs, medicines sold in the era when health care products began to gradually go away, although some companies still persist in the relentless, but we have seen the result of their decline, from regional media mainstream media began to retreat from the urban centers began to retreat to the edge of the city, from the glory years of the last year or even a few months now OVER can obviously see that, whether it is Kok Yan G and so are the short-lived protein, or Zhang Daning, according to health care products in the extended model to feature advertising of drugs play the same is true of wine Tongmai Qiangshen so, the brain is also true peace of mind, the state commissioned the works to prevent disease before the Chinese Peasants and Workers The Democratic Party began to disclose information to concentrating on the future development of China's health care products market direction, must be integrated towards the goal of professional development, Longshehunza situation will certainly become clear; the fourth phase to the next five years in 2008, which is five-year market reshuffle, with the introduction of new medical reform, the reform of the health care system certainly will have a direct impact on health care products and health are closely related to market because pockets of people is fixed, a new development model is correct health care products company decided direction of development, from a professional speaking, we should be from the future, China's health care products market is big, because of China's health care products is just a general term, since the approval of the national health food, it certainly has the significance of its existence , but this significance by many enterprises to distort, in a national health care system which, strictly speaking, should be divided into two parts, one is preventive medicine system, and can be called as diet, appropriate exercise, targeted therapy, functional foods nursed back to health, the treatment of a medical system that is treatment phase, while China is clearly greater than the prevention of health care, and this is closely related to national development and education, can be seen as the United States thirty years ago is now in China, whether state or the market marketing model are compared similar to the future development of China, along with the promotion of genuine qualification nutritionists, people's economic level, the correct guidance of relevant state departments, then the in functional foods is what we play a role in the health food is enormous, but the health food products in order to sing well this show, can develop the following points must be improved: the first is to change the prices need to status, health food to want to become very popular, the first people to be able to eat from the promotion, small profits is the direction needed to eat protein powder five-six month average family could not afford, and in fact, protein powder in developed countries has become a food supplement on the table January is down less than a hundred accounts only; the second function of the product is better in line to the drugs, and the third is insufficient to support a single product, the development of the series, pulled up a single product brand, many products to support the brand, the first d is the chain into the joint professional nutritionists, professional staff with expertise and professional place to bring professional health products, many companies have now begun the transition, will sell the company's product diversification and development, large pharmaceutical companies strong entry, such as stone fruit Wellcome drug, synbiotics France, the other hand, their business itself, a lot of health food approval, the product function well, the company's brand remains, but the health food has not been developed, it is worth considering.