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First temporarily forget those gorgeous image ads! In the future, the network will be filled with various forms of advertising: from sponsorship to network competition, from free gift to product presentation, even all the plugin and games -- blogs and their owners brought so refreshing new surprises.
Sponsorship those influential bo main than purely publish pictures advertising is more effective - these blog reading rate is very high, brand can also use dialogue way contact with potential customers. "The original forms of advertising just reiterate to information, not dialogue." Federated Media senior vice President Pete Spande said. The company devotes to the advertising business and provide for bloggers sponsorship. "Now you must have more interaction. Must devise some topics make consumers in the discussion. Blog is the ideal carrier of this approach. The Agency Lipman David Lipman like dealing with the blogger. "We were in a media diversified world, you must go through various ways propaganda." He said, "I think the best way to blogger cooperation, is to let them know this brand deeply, and to let them know this brand now what he is doing." David Lipman has many fashion clients of the company, including the von Furstenberg, Diane Yurman, Burberry, David BCBG, Lord&Taylor and St. John.
"The media is going through a great change, and they are leading the blogger change." Famous vogue blog Sea of wear Aldridge said the authors like some more. Her sponsors include Barneys and Urban Outfitters. "Like some more oneself are very keen Barneys this brand. We think it is a wonderful propaganda chance." Barneys network marketing director Kaminetsky Heather said. He also said Sea of wear on the company's employees in the blog has a high popularity.
"Fashion blog authors is a unique group, they are wise, is the very good publishers." Aldridge said, "this is what advertising revolution part of - advertising will be together. Of course, bo owners and advertisers to your own brand to tell the truth,[link widoczny dla zalogowanych], it is the key."
In the past, for a beat fashionable women, in a magazine published his story can be quite lucky, even a dream. Now,[link widoczny dla zalogowanych], however, people are creating their own media,[link widoczny dla zalogowanych], she can set entertainment, celebrities, wet person, edit and publishers in a body, then,[link widoczny dla zalogowanych], through blogs to get brand of sponsorship.
However, blogs and brand alliances also caused considerable controversy, the reason is very simple, the cooperative advertising forms fuzzy writing and product promotion boundaries. Recent federal trade commission ordinance trying to clear the relationship with advertising weblog blogger were received: brand subsidy or receive free products, need in the blog noted in this.
"Fashion magazines in fact also on a large amount of doing these things, but they are not required to indicate the blogger, which it is not fair. The author Jennine Fashion blog Jacob said, she not only in The Coverted to post their own blogs, has also established strong Independent Bloggers, attracting 10,000 Fashion Bloggers to join us. But she also said will support this regulation. "We don't want to see blogger who for brand sponsorship and lose objectivity - so people won't read their blog." She said,[link widoczny dla zalogowanych], "free products trial is acceptable, but we cannot therefore have do for them, so to promote the reader is unfair.
"See blogger involved in advertisement is a wonderful thing." Sorry I Wore blog host Jessica Schroeder said. Schroeder originally a trademark designers, last year by brand sponsorship blog began his writing career, so far,[link widoczny dla zalogowanych], she worked with Coach, Loft,[link widoczny dla zalogowanych], ModCloth, J.C.P enney and many other brand cooperation. And now, she was busy writing a 2011 popular trend book.
"In the blog you can not only see this man, the way you can understand how she's a person. Know this brand of mouth influence, but this kind of strength is exactly bo owners have it." Schroeder evaluation way. "Brand and blogger are together, this is a kind of very smart ways." Schroeder said, "companies have realized the blogger are customers, bo owners reader is also a customer, so they are using this the iec reach own propaganda purpose."
"Can attract company's number of blogs more." Jennine Jacob said. Some famous fashion blogs attract tens of thousands of people in a month of browsing, some popular video even able to attract more than 50 million people browse. In fact, some personal blog with circulation less fashion magazine reading quantity of the same even more. Bo owners said at the start of 2008, from brand cooperation proposal will gradually increase. "Surely we are receiving more and more of this kind of brand cooperation and support." Spande said.
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