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Single retail pharmacy: differentiation of service is the lifeblood of your

Monomer increasingly fierce competition in the retail pharmacy, and off have become accustomed to a few really happy and some unhappy. This does not, in order to win the chance to blaze trail, many single retail pharmacy in the integration of resources to enhance services, often in hard price, and the results, increasing profit margins shrinking, staff confidence in frustration, in the end, it is encountered difficulties and failures run away. Market competition is the essence of the future field of work against the war, not a race than a dry, single retail pharmacies in addition to cheap, discount, favor, profit sharing, gifts and other promotions, are there any else move it? Single retail pharmacy in its essence, is sold through the new terminal and a combination of new distribution supply chain to achieve economies of scale and simplify the link, making it much lower than the normal price of drugs pharmacies and hospitals, in the drug retail market, has been playing a On the surface, the price of its city treetop change, courage market tool, but with the same opponents increased, the number of low-cost This type of marketing net has lost the charm of the minds of consumers should be, then, from the improve service, improve service skills to start, and create a customer service satisfaction with the project can avoid the risk, quickly realized the market occupying it? Chile Columbia Blue Ocean International Marketing consultancy experts believe that retail pharmacies in the monomer form in the product, the service is God. Both form and spirit to be indispensable, otherwise, the shape of atheism, zombies and dying, the invisible God, misty emptiness. At this stage, many single retail pharmacies are the means in the service tap potential in finding ways to make great efforts to please and win over consumers, the aim is of course good, but the results, the lack of personality differences of the marketing tools are often attracted to follow competitors to imitate, herd, different from the actual operation and good wishes. I personally think that the current number of monomers in the operation of retail pharmacies, in addition to service satisfaction,[link widoczny dla zalogowanych], but also to highlight the service differentiation, so that is the real performance of core competence. In the past, single retail pharmacies are based on the homogenization of the cheap promotions to win the market, the focus of attention is also induced by the interests, incentives, etc. gather popularity, attract buyers and ultimately profit implementation. However, with the opponents and the people more rational, service-oriented start to dominate. Obviously, to single retail pharmacy, the service staff to carry out by the perpetrators are, therefore, should first of all pharmacy staff is committed to improve the quality and strict quality testing standards established, while the personalized, human services to win the favor of the concept,[link widoczny dla zalogowanych], and ultimately build customer confidence, establish a quality service image. Specific life, we find that in commercial transactions, because the service is not aware of, the customer often for fear of the level of service quality is difficult to meet the expectations of hesitant at time of purchase. Therefore, the service guarantee system needs to meet or exceed customer expectations, so that customer satisfaction improved. For now, in many service means, if we have a convergence it is difficult to highlight individual differences, it is hard in the strong hands such as forest stand, single retail pharmacy For survival and development, we must highlight the advantages of the service means. In general, single retail pharmacy services,[link widoczny dla zalogowanych], it is actually a product that can be called service products, service products, including core services, facilities or support services and ancillary services. Reflects the core services business to provide customers with the most basic utility, such as concessions to send gifts, holiday gifts, free clinics and other experts to facilitate the service is to meet, to provide core services to promote the convenience, such as home delivery, call order, consulting return visit , ancillary services used to increase the value of services or different from competitors, such as For many businesses, all businesses to provide customers with the same basic core services, so mainly by increasing convenience services and support services to win customers, the formation of differences, to build the core competitiveness. Currently, the Blue Ocean International Marketing Consultant Chile Columbia agencies through the survival of some single state of research in the retail pharmacy to see, each seems to recognize the importance of the service, basically also trying to maintain customer Satisfaction foot effort from top to bottom, do the whole article, but its breadth with a depth to be dug deeper and various tricks of the facilities,[link widoczny dla zalogowanych], the development of means are from the level of promotion with a profit-driven, relative to follow suit, imitating, copying is easy, lack of core competitive advantage. We believe that with growing competition, should be more empathy, emotion-driven from the consumer to make a fuss. Targeted capture their true, hidden, fragile and do not like a good face the psychological characteristics of quiet, commitment and credit incentives to targeted services to ensure that measures to catalyze and stimulate their potential purchasing power, must achieve much more. Services, see the simple essence of the original and often is different. Strictly speaking,[link widoczny dla zalogowanych], it is an important part of the product, the use of service making a difference, and its advantage is that the quality of service indefinitely. From the present point of view, single retail pharmacies has become an emerging system of retail pharmacy market forces and new format, single-store scale, efficiency means the expansion of the retail pharmaceutical industry represents a direction. Therefore, the single retail pharmacy want to gain the upper hand, to avoid competition, and may wish to start from the following recipe: First, the service concept of differentiation. Single retail pharmacies to stand firm, you must first concept innovation. Including retail pharmacies where single philosophy, service, service standards, service standards, etc., not only as a single retail pharmacy sales window, is brand communication platform, in conjunction with matching resources from its own characteristics and individuality, highlights the advantages . For example, some pharmacies promote Second, the service means differentiation. Services, essentially invisible, but the service means the service is to make the invisible visible as concrete. Because it can provide to the enterprise content and scope of customer service speaking out clearly. If the single retail pharmacy model we all use the same fear of the consumers, Therefore, the service means to the need for marketing innovation, the key is management innovation, the soul of a cultural innovation. CS made some pharmacies, such as customer satisfaction strategy, mainly refers to pharmacies to make customers fully satisfied with their products or services, to comprehensive and objective determination of customer satisfaction, and in order to improve products, services and corporate culture of a business strategy. Its core content is services and management. Third, the service orientation difference. This includes many aspects, such as in the service object, service, content of services, their ways of making a difference. Such as market segments, the establishment of the customer information database, to carry out France and other marketing tools to enhance sales. Fourth, pledge differentiation. Pledge is the single difference products including retail pharmacies, exchange, send, etc. to induce the commitment to attract consumer groups to pledge to open a reassuring manufacturing differences, such as single retail pharmacies that the day of replacement, Mr. Yu Fei, Yang Lan Chile Colombia Principal Consultant Marketing Consulting Co., Ltd., China's Ten Outstanding Marketing, Chinese Ten Outstanding health care industry managers, the most influential marketing planning 100 people in the world Federation of planning (WSU) members, health care products market in China Health Care Association, Working Committee, China International Institute of Health Sciences senior marketing consultant, marketing expert of Chinese medicine and health, vice chairman, the well-known real marketing experts. Ten years of marketing career, service a number of famous brands. Is specialized in medicine and health products, fast moving consumer goods, real estate business functions of marketing, product planning and marketing services. Phone: 13906186252 Email: [link widoczny dla zalogowanych] [link widoczny dla zalogowanych]
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