Enhance customer relationship management _2455

e707004304

Strengthen the customer relationship management

Fight the initiative, has become fundamental to improve operational quality assurance. Customer resources to find out the status of the market,[link widoczny dla zalogowanych], enterprises should strengthen customer research and analysis. Each customer is treated as a resource for all business units an intensive survey, on this basis, build customer profiles and marketing databases. Mainly in three aspects: First, the natural customers, including customer name, demand, etc.; second delivery processes, including ways to goods, time, mode of acceptance; third settlement process, including billing methods, time requirements, etc. . In order to grasp the detailed needs of each customer information and customer segmentation and value to create the conditions for category management, customer to implement the \user information database, create a query, access,[link widoczny dla zalogowanych], evaluation and other functions. At the same time regulate the internal operation order to avoid cross-selling and to the internal competition. Enterprises should vigorously carry out the depth of the value of marketing, customer implementation of personalized services tailored to develop one to one marketing strategy, close to the different needs of customer groups to carry out services, to dig deeper into customer resources. Be based on customer transactions with the status of an enterprise customer will be divided into the stock of all customers, potential customers and competitors customers. On the basis of products according to customer demand and the size of the contribution rate of corporate profits, customer classification, adopt a different for different types of marketing strategies to create customer value. First, the implementation of large customer \Second, the implementation of large customer price back to a limited, according to the profit rate in place plans and sales price back to the bottom line Daosuan wholesale prices for large customers to the appropriate price. For competitors, the way to win customers dumping resources, do not blindly follow the price, the pursuit of free market efficiency, and to fully share in the pursuit of the most valuable customers in order to achieve good operating results. Third, the formation of the value of alliances with major customers to play their own advantages, to provide the lowest cost value of the service, and with a storage and transport capacity of the composition of large customers to link the interests of the community assets to achieve a win-win business with customers. In order to rapidly expand the market, companies should not just sell to the market their own products, but also first-rate quality, reliable reputation, quality service, strong truth. The user's interests are our interests, to build customer satisfaction for users of products, top quality delivery to the user; user needs is an order to meet market demand, to achieve effective and efficient, in strict accordance with the stipulated time,[link widoczny dla zalogowanych], timely product service users, the immediate lifting of the user, reliable credit delivery to the user; the user to choose our products at the same time to access the service's commitment to efforts to increase the after-sales service, adhere to regular visits to customers, in-depth on-site guidance to operations, to solve technical problems, and the standardization of user warehouse items, site standardized, institutionalized security check to provide software and hardware support, eliminating the user's worries, high quality service delivery to users; emotional marketing is marketing the highest level, to act in good faith to product marketing process into a process of emotional exchange,[link widoczny dla zalogowanych], adhere to regular visits, multi-level communication and exchanges with customers,[link widoczny dla zalogowanych], with true love for the user, with a sincere, thoughtful, careful service left a good impression to the other, lay the foundation for further cooperation to enhance the user's emotional accumulation of truth to the user to pass strong. 15