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mans9mdcph · Wysłany: Wto 2:20, 22 Mar 2011

d more visitors to your website through natural search engine rankings? Have you covered the basics of optimization and are you following through with your plan? Getting high rankings on the major search engines for competitive keywords takes knowledge, skill and patience. There's SO much information out there that it's easy to get overwhelmed by it -- blog after blog explaining 'latent semantic indexing' and other esoteric terms. Great to know, maybe, if you've really built a foundation of quality optimization work, and you're looking for that last 1% to put you over the top, but most of us running an internet business don't have that kind of time -- and even if we did, it's probably not where we'd want to spend it. So get back to basics. Statistical reverse engineering of the search engines has been done, and what's most interesting is they generally follow similar formulas for the weight given to different ranking factors. What's more, you can use this formula to plan your workflow, examine your week spots, and make the most of your time spent on getting high marks in the organic search rankings.
Let's start with the all important formula, the 40:40:20 ratio. Through statistical analysis of thousands of sites, these numbers appear to be fairly accurate across the major search portals: 40% of rankings are a result of 'on-page' factors, 40% a result of off-page factors (backlinks and same site links), and 20% a result of the page URL (the exact percentages vary slightly between engines). The beauty of this is data is the resultant simplicity of the approach to achieve better search results for your important keywords.
First, on-page factors: Get your keywords in all the right places, with the right density, for each important page on your site. So what are the right places and right density? Get the keyword in the title tag, the description tag and the keywords tag. DO NOT STUFF these tags, be elegant and think about your reader. Experience has shown minor variations to be insignificant in terms of rankings, and more often than not, it seems folks go overboard with their keywords.
Let's look at the latest data for the 'sweet spots' for on-page ranking factors. A 10 to 20% density keyword density for the tile, 10% for both the meta keywords description is optimal. Inserting your keyword or phrase for the page at or near the start of the tag text can be helpful. What's this mean? If we use the term 'essential oils' again, an optimal title tag might be 'Pure Essential Oils and Accessories for Natural Health Professionals'. The keyword list would be ten to twenty words [link widoczny dla zalogowanych], comma separated, with the most important words at the beginning, and ALL words should appear in the body text of the page. The description can be (but doesn't have to) a well written, attention grabbing sentence -- it will likely be displayed in the organic search results, so you'll want it to be both SEO and customer friendly. Again, 20 or so words, keyword near or at the beginning. Keyword can appear twice, but no more than that. Body text: 1000 words or so (+/- a couple hundred), with a 2% keyword density, and the keyword (or words) appearing near the beginning [link widoczny dla zalogowanych], in the middle, and near the end of the page code (not just the output text). There are tons of density analyzers on the web -- pick one, focus on the body text number and ignore the rest.
Briefly, other notable on-page factors are image alt tags, H1-H6 tags, bold and italic text, and the number of outgoing (inter and intra site) links. Here's the scoop: Alt tags matter. Get your keywords in them, but don't overdo it. Don't use H tags, as according to the data [link widoczny dla zalogowanych], they'll bring your rankings down. Use bold and italics if it suits the design and readability of your site; they may be a positive factor, but not a huge one, and don't stuff your keywords in them. The higher the number of links on a page, the better. One hundred links seems optimal, but don't sweat it. Always keep in mind that usability and aesthetics are crucial too. Having javascript