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With health care products marketing model for the development of plug take off wine

up two days ago a friend said a product is a rice wine strains upstart - The writer is not a wine marketing expert, just for learning purposes will always pay attention to other sectors of some operational ideas and the hope for their reference in the pharmaceutical marketing have it.

Thus, for such a product, through careful communication and understanding friends, I have a little of their understanding of its operation has also been a number of familiar ideas. Very professional wine marketing, as a layman I can not say any more professional stuff, but hope that the author has been advocated by the set of The ultimate goal of marketing is to generate sales.

a market environment analysis

1,

product characteristics of rice wine, one of the world's three ancient wine, enjoy the All along, the wine has been used by Chinese consumers as a seasoning, it is difficult to board for formal occasions. Even as beverage wine, only breeding ground in the southern corner, is the public just as the rice wine. Since 2004, Gu Yue Long Shan Shaoxing, Zhejiang, leading enterprises will 稽山 rice wine, alcoholic beverage market, the collective development effort, and gradually establish a reference to wine in the wine market, a new wave of fashion. As a wine market, upstart - ! - # include file ='../../ article/article_ad_4.asp'-->
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Shaoxing rice wine produced in the vicinity of the majority, and the Blue Mountains this place, it is estimated the majority of people do not know where, what the situation. The author is also in contact with this product only after the Blue Mountains this place is beautiful, rich, highly original style of paradise, because very little interference by external pollution and its clean water and clean the material is really brewing The Feng Shui. Such conditions to brew rice wine, the quality goes without saying! by Bo Rui products to help health-care marketing management model, the rationale for the inserted line in the development of wine to take off.



characteristics of the brewing process is based on the traditional rice wine, rice, millet, black rice, corn, wheat and other raw materials, through steaming, mixed with wheat koji,[link widoczny dla zalogowanych], Aspergillus, or 酒药, saccharification and fermentation for brewing. General election materials after cooking - plus music ingredients - fermentation - press - equipment storage and other steps.

the Blue Mountains Gaoyu Blackpool wine brewing process is unique. Glutinous rice wine needs time in the annual Double Ninth Festival,

sealed urns buried in a special covered with cow dung loaded hole, Wu baking, exposing and Crafts from a few years to several decades, natural Nang wine reduction, covered with cow dung in the extraction Fang Yi herbal extracts, botanical male hormones, nitrogen oxides and other trace elements. Fu Hong Meaningful wine quality, soft and mellow, elegant and delicate, unique style. Blackpool traditional wine brewing process conservative, candidates should be quarter,[link widoczny dla zalogowanych], generating principle of the mysterious and magical, is truly original rare ecological treasure legendary brewing. Because of this, the annual wine production is limited, only produce 10 million bottles worldwide, so even given its valuable mission.

 unique health care function

Blue Mountains Gaoyu Blackpool wine because of its unique brewing process, the formation of its unique features: a natural formation of the various nutrients, rich in rich in protein, vitamin E, vitamin B, mineral zinc, nitrogen oxides, pyroglutamic acid and other nutrients, and has the body to the 21 amino acids, nine amino acids the body can not synthesize their own, the wine spread for hundreds of years, Folk remedies of the miraculous, nourishing beauty winter, spring stasis intestines, the town in summer heat cured boils, dry autumn to the solution to the lack of, is the treasure home to local residents, more of Hunan in South China area seek support for the elegant miscarriage months the customs. These features are the Blue Mountains Gaoyu Blackpool unique wine.

2, channel battleground

current wine market, mostly concentrated in supermarkets, food shops and stalls flow channels because channels will inevitably bring about the limitations of the relevant manufacturers vicious competition. This is extremely unwise to buy gifts, prizes and other sales practices, not only the weakening of several major product itself should have the profit margins, but also several major compression of the brand in the market's influence, undermining the space on the narrow channels, makes the wine business struggling to cope. Of course, as a member of the family rice wine,

3, limited knowledge

audience brought beer,[link widoczny dla zalogowanych], wine, liquor and other foreign Exotic, almost up to the 80-year-old will walk down to just tell one or two children. And bring wine, which in China has a long cultural heritage and history of ancient wine,[link widoczny dla zalogowanych], even the people who often drink few can say it clear. Some said wine,[link widoczny dla zalogowanych], some say cooking wine, and some are said to differ in terms of drinks and so on. The wine itself contains a health care function, even less known, and can not be said that wine's a sad thing.

Second, product positioning

fast moving consumer goods to support a theory, positioning in the marketing people to drink wine, not meant to be plain sailing. Here we wish to contain the depth of digging its own unique health care function, re-positioning, perhaps out of another world.