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Sony 09 439 million deficit in fiscal year 2010, returned to profitability in fiscal year _ _ Tencent Technology

Sony PS3 console maker is still a loss last fiscal year, however, cut costs and better sales of consumer electronic products to reduce losses and predicted that Sony will return to profitability. Sony announced Thursday ended March 31 of the 2009 fiscal year financial reports. Sony's loss of the entire fiscal year 408 billion yen (439 million),[link widoczny dla zalogowanych], compared with fiscal 2008 loss of 98.9 billion yen (10.5 billion U.S. dollars) has greatly improved. Sony's fiscal year 2008 is 14 years since the first annual loss. Sony LCD TVs and digital cameras that will promote its return to profitability. Sony also, for example,[link widoczny dla zalogowanych], the life insurance sector, sales grew by 58%. Sony expects its deadline to March 2011 of the 2010 fiscal year will return to profitability. Sony expects sales revenue in fiscal 2010 to 7.6 trillion yen (81.32 billion U.S. dollars), net profit of 500 billion yen (5.3 billion). Since taking office since 2005,[link widoczny dla zalogowanych], Sony CEO Howard Stringer has been trying to merge the company scattered business,[link widoczny dla zalogowanych], improve efficiency and control costs. His efforts appear to be rewarded. As the company leaner and more united, Sony will promote this year's 3D technology. Sony's fiscal 2009 sales of 7.21 trillion yen (77.6 billion U.S. dollars), a decrease of 7%. However, Sony's operating profit in fiscal 2008 after losses of 227.8 billion yen, operating profit in 2009 reached 318 billion yen (342 million U.S. dollars). In March this year in January to the fourth quarter of the fiscal year, Sony's sales revenue was 1.72 trillion yen (184 billion), net loss was 566 billion yen (608 million U.S. dollars). Sony said that in the end the fiscal year to March, Sony cut 330 billion yen more than (35.3 billion U.S. dollars) expenditure targets. Procurement costs have dropped by almost 20%. Since 2008, Sony has shut down 11 factories. Sony's next goal is to sell 25 million LCD television sets and 1,500 million PS3 consoles. Last year, Sony sold 15.6 million units and 1300 million units of LCD TV PS3 game consoles.

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