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Bios are credentials and, for the most part, pretty boring. What is fascinating,True Religion Crops Online, what enables you to connect with someone and enables you to really care about someone and discover empathy, is when you tell your story. This is so vitally important when you are building relationships with potential clients.
I thought, “I’ve got to have a name. It’s got to be cute. It’s got to appeal to people. It’s got to be as big as Pepsi and Coca-Cola.”
There’s nothing that I hate more than going to someone’s website or reading their marketing materials and reading a bio. Everybody goes, “But I’m supposed to have a bio on my website. I’m supposed to have an ‘About Me’ on my website.”
Don’t tell the Cinderella version, tell the ugly step-sister, the warped version. It is your mistakes that really are going to leverage your clients to their own success.
That only made me exhausted. It came to the point where I really stopped trying to create this business that seemed like a 24-story building in some imaginary business land. I just said, “This is who I am. The best thing that I have to offer is me.”
Your truth will set them free. Your journey, your mistakes, how you overcame obstacles and your conclusions, this is the insight your clients are looking for.
I also followed the marketing “gurus”. I believed that if I just do everything exactly their way, this would work for me. The result was that I was exhausted, a little bit confused, and really frustrated. What happened was I didn’t have a core message.
I worked way too hard in the beginning. Way too hard! I put in a lot of hours that were not necessary. I will admit to that. I also took on every client that came my way. If I could nab them,True Religion Flar Sale, I took them. That was something that didn’t serve me well in the long run.
They believe that this has nothing to do with them. “I need to focus on the clients and what the clients need. I need to make sure that I’m looking at their problems and their struggles and I’m working towards it.” They don’t tell their stories.
You know that your bio is about everything that you’ve accomplished. Maybe you have 67 credentials and maybe you talk about where you went to school. Maybe it’s talking about your kids or your family
For example, I’ll share that I did some things in the beginning of my business that, had I known what I know now, I certainly would have done them differently.
I teach my clients the power of telling their own story as they start their own businesses,True Religion Boootcut Jeans Mens, with this phrase: Your Truth Will Set Them Free. This is one of the biggest neon light mistakes that I see helping professionals make.