Air Jordan Jumpman How Emerging Media Is Leveling

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days of paying a premium for albums is sounding a mighty death rattle, and the musician as a brand has been born. This fact, paired with the limitless resources of an online world,[link widoczny dla zalogowanych], means it has never been a better time to be an indie artist! There is virtually no need for major labels which means the artist need not endure a record company’s washing machine in order to get their music heard. The artist’s sound, concept, style and voice remain pure, and with the help of great online resources such as Audiolife.com, new artists can market retail quality CDs, ringtones, downloads and merchandise with no up-front costs.
The music industry and retail environment change daily. What remains true is that it’s all about getting online and getting online everywhere. In the same way independent filmmakers take a video camera, shoot, edit from home,[link widoczny dla zalogowanych], upload and promote their movies for free on social networks, musicians can also record and edit from home, upload and promote their music. It’s an electrifying time to be an artist because the big boys have little to hold over our heads. The possibilities are limited only by imagination and talent (and a bit of “techiness”), rather than budget. Brilliant.
Brandon Hance, CEO and Co-founder of Audiolife, is young enough to appreciate the need of user-friendly services for artists in a digital world and old enough to effectively and efficiently develop and run a business based on this genius concept. We were too curious and Brandon was kind enough to indulge a few questions:
AB: Have you always been musically inclined?
BH: I have always loved music. I’d be lying if I told you that I was “musically inclined”, but I have an appreciation for people who are and have dedicated my career to empowering them.
AB: How was Audiolife conceived?
BH: When I graduated from USC with a music business degree I was ready to break into the industry. I didn’t think it made sense to begin working my way up a traditional record label because the business was changing so dramatically. Meanwhile, there was a social phenomenon taking place online,[link widoczny dla zalogowanych], and I knew in my gut that there was an opportunity to start something new and exciting that could really help artists. So, I teamed up with my best friend Aaron Wiener, who is an indie artist and we began working together to create a platform that would be ideal for him. We figured that if we could make him and his band happy, we were off to a good start.
AB: Are you an artist?
BH: I am a “business” artist, translation= no.
AB: How does Audiolife work?
BH: Audiolife empowers artists to create an entire store of products- digital downloads, ringtones, CDs, merchandise and promo items- and post that store anywhere on the internet, kind of like a YouTube video. This gives artists the ability to sell directly to their fans, thereby eliminating middle men, keeping creative control, and making far more money than they could in a traditional recording agreement.
AB: Is it really free?
BH: Yes,[link widoczny dla zalogowanych], there are no up-front costs, no set-up fees, and really no risks. We like to think of it as though we have a partnership with the artists that we work with. We don’t make money until they make money. Once they sell an item, we take our pre-set fee and the artists make the rest- it’s as simple as that.
AB: What is the long-term vision for Audiolife?
BH: Our ultimate goal is to generate more revenue for artists than any company in the world. To do so, we must continue to innovate, anticipate where the industry is headed, and listen to the artists and fans that we strive to empower.
AB: How do you feel about the music industry’s upheaval?
BH: I personally see it as a very exciting time. Never before have so many artists had an opportunity to succeed. Technology and social media have truly democratized the industry.
AB: What was your last music download?
BH: “Follow My Lead” by Esmee
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