fashion028
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Dołączył: 16 Lis 2010
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Skąd: England
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 Wysłany: Pią 20:13, 19 Lis 2010 |
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Never modified, continually used,[link widoczny dla zalogowanych], the winged hourglass logo of the Longines watch-making company is the oldest valid trademark in the International Registry at WIPO. Longines was established in Saint-Imier Switzerland in 1832 by Auguste Agassiz. Today, Longines has established a solid reputation,[link widoczny dla zalogowanych], with dozens of clocks and Replica watches patents, outstanding aesthetics, technological breakthroughs as well as dozens of design awards. It also focuses perfectly in tune with its motto "Elegance is an attitude".
Longines made history in the world of sports by introducing in 1912 the principle of an electric wire, which at the start and finish of a race, activated and stopped the timing mechanism. It has since been appointed official timekeeper for many international sports events, including many winter and summer Olympic Games. Longines has also been associated with the history of aviation and navigation. It timed, for instance, Lindbergh's first solo flight across the Atlantic Ocean and, subsequently developed the Hour Angle watch according to a design drawn by Lindbergh himself.
Always in the forefront of technological innovation, Longines launched its first wristwatch in 1905, the world's thinnest electromagnetic watch in 1960 and the world's first cybernetic, electronic quartz watch-the Longines Ultra-Quartz-in 1969. The following year, the brand was the first organization in the world to use alphanumeric display for television in connection with the retransmission of a World Cup downhill skiing race in St. Moritz, Switzerland. In 1979, Longines collaborated with other watch brands to develop the "Feuille d'Or",[link widoczny dla zalogowanych], the world's thinnest quartz watch and 1984 saw the birth of the famous Conquest VHP (Very High Precision).
Types of LONGINES Watches The watches available in the LONGINES range are: La Grande Classique, Conquest, DolceVita or the brand's newest creation "Oposition". Longines has been building beautiful Swiss timepieces that manage to perfect the balance and combination of precision and elegance. They are renowned for extremely accurate and high quality movements which these days are produced by ETA. The company's tagline in its advertising is very suitable: "Elegance is an attitude". Anyone wearing a Longines watch is justified in having an attitude, which campaign with Audrey Hepburn,[link widoczny dla zalogowanych], Humphrey Bogart and its new ambassadors, the excellent actresses Aishwarya Rai and Tatiana Patitz and the car-racing driver Pedro Diniz. Longines recognised their natural elegance and they joined Longines' ambassadors of elegance.
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