Wind Shield Phone Case Reviews _2387 2006

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Wind Shield Phone Case Review 2006

Case:

wind shield mobile phone made in 2005, domestic mobile phone license in a new army. 2006 was officially launched at the provincial level underwriter channel mode of operation as the core of the national market. In the provinces the choice of underwriters, the underwriters of the financial strength and channel capacity are made stringent certification. The negotiation process in terms of cooperation, the wind shield phone canceled price protection, KA chain approach does not assume cost, margin and other terms of charge FALSIFYING and clearly signed on the wind shield of mobile phone products of the agency agreement. The agreement also defined the contractor must bear the provinces to develop regional retail outlets, KA store's approach to work full-time promoters of recruitment, the terminal building, the implementation of promotional activities and other holiday obligations.

the same time, the wind shield phone also promised provincial strategy for underwriters and business ideas to the market the output and the necessary materials to support the market. Shortly after signing the agency agreement the two sides, the wind shield, star models P888 mobile phone designs and the superior class of highly cost-effective channel for the pursuit, which led to strong sales of the wind shield mobile phone of the moment. Strong sales of mobile phone market in the wind shield of the situation, the wind shield of the underwriters to the provincial mobile phone further instill their own business ideas, is to make the provincial regional market underwriters assume the planning, development, promotion of the role.

wind shield mobile phone will further the development of good products, good products to develop a strong impact of the provincial distribution of prices, thus higher prices at the provincial level underwriters operating space. All in all, the underwriters have requested the provincial changing business ideas, the OTC in mainstream stores, promoting the terminal building, establishing the concept of brand management, to improve their ability to operate the terminal. Wind shield regional sales manager for mobile phones will have to play well the role of regional marketing experts, with professional quality and spirit of the provincial development underwriters to provide price system, channel planning, terminal promotion, organization, management, marketing strategy services.

Subsequently, the wind shield products are all listed phone P provincial system of the business of underwriting is also in accordance with the easy things first market development strategy to promote the development objectives of the retail outlets, and part of the network to the terminal image packaging and sales personnel stationed. But with the wind shield, similar P-phase series of marketed products, at the provincial level by the selling price was too strong for reason. Underwriters in the sale of the provincial development and end-point more difficult sales process is rushed, and because the entry costs KA chain has yet to breakthrough. Wind shield the external markets are less advanced mobile phone made in the new army, and three mobile phones,[link widoczny dla zalogowanych], five yards of a strong blow.

some provincial dealer to complete the task as the causes of poor sales were eliminated. Introduction of new provincial Underwriters, the new provincial underwriters a lot of energy channels in dealing with the problems left over, to restore the confidence of the lower channel, the bottom line was forced to lower their own cooperative. 1: The original purchase of the old province of the package inventory; 2: some models to increase 30-40 per class and sold to the underwriters. Some customers also have the Distribution, the price of insurance. 3: The price of the old province of rejection the goods hit the package, resulting in a new province, the price is very transparent package models, resulting in gross profit on sales is very small. Maori unable to support existing sales market operations. Part of the market into a vicious cycle, after several changes in provincial distribution rights, then there is no suitable distribution of underwriters willing to shield the company's products, the wind. After these problems, the wind shield, the company attributed the sales staff presence is not strong or not hard work. So the new sales staff for duty, but still can not save the market's declines.
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wind shield mobile phone market nearly two years of operation, leaving channels it is flawed. 2006 China's mobile phone consumer market capacity exceeded million units, but the wind shield mobile phone sales is still no improvement. 2007 forecast to break one hundred thirty million units, the wind shield, but walking the phone is extremely difficult. Is it really so difficult for the mobile phone industry it? T you see, it was done for five yards for 10 months, you can earn seventy million profit. In 2007 the wind shield phone how to do what?

Comments by: Hao Zhiqiang:

After reading this case, if the dealer, then I would think: Why am I doing this product, manufacturers in the end to What me? My conclusion is that the manufacturers are basically nothing to the! So-called enforcement I do not know the manufacturers in the market, in the end do anything, except that all of the market work, are doing business, manufacturers only provide so-called regional marketing experts One manufacturer to talk about partnership? Market risk, the dealer body completely! Dealer how could stand it? So the channels that are often behind the change, just fine.

course, if your products are very popular, like the A8 Xiaxin year, as will be popular in the market, how do you torment dealer is, but that era has passed. Most of the domestic mobile phone market with the Rather than as an international brand as a In this context, some handset models of domestic brands, few opportunities to make big sales. This strong policy, will lead to hesitation and wait channels often change. The company's However, high-profit is relative, the absolute pre-investment is real money, the profit is unknown. You said your high-profit, profits have the same configuration, the same appearance of the black cell phone high? For products, any company, may one o'clock in the dominant product, but that was temporary. Do you sometimes accounted for in the product excellent, others will soon imitate, and channel strategy is long, the manufacturers of products with short-term advantages, the resulting state of mind, to look at long-term channel strategy, so the failure of a certainty. Looking from another angle, even if your product is pretty one o'clock, all the cards you are caught in the hand, but with the homogenization of products, the profit decreased to a dealer license has hands, and that policy adjustments are inevitable, rather than blindly adhere to. Said here is that adjustment is to assume some of the costs that manufacturers and dealers win, not quick to switch, switch the risk is greatest, it is a last resort. What the manufacturers do not bear to work to the business market, so the dealer for its poor performance means there is no restriction, and forbearance that we can not bear, the only thing used to switch the last resort.

and previous years, and now the mobile phone market, has entered a mature stage, rather than rapid growth phase. Qian years, the growth stage, many new network customer, a new model you can use to convince him, by his appearance to impress, but now is the replacement market, and consumers have their own cell phone rational evaluation, but recognized Pinpai rather than price and features, you are not easily impressed by the so-called appearance and cost. And then simply say, that a by product features, move consumers to drive the development of enterprises as a whole era has passed, now is the existing mobile phone giants, how to fight in the era of shuffle. Enter the market at this time as a new enterprise, unless the finding market segments, it would be difficult to survive, until they found suitable for their own marketing mode, it would be difficult to survive. And find their own market segments, the operation, nor by the dealer, because a natural conflict between firms, and differences in thinking, manufacturers distributors to hand out the site, and help dealers do, manufacturers dominate the market, both in partnership.

in the dealer choice, we all know that money is not a problem a lot of dealers, and the operating capacity is a big problem. Inside this case, the manufacturers let out of their own, that sounded good is to believe them, say to hear is that the dealer does not pay responsibility. Distributors around the operating level is not the same, consistent pace, the whole company is a personal act, not corporate actions, all of varying lengths on one finger, and shake a fist of the big brands can not compete.

course, if the find their own market segments, and truly a partnership to operate the market, then not look at funding and channel capacity, while the idea of the concept to begin with, the communication line go, to find the so-called In the domestic market, the wealthy merchants everywhere, but you really agree with the company, optimistic about the company's future is a minority, so they look at funding and channel capacity, may be found in the short term is to make money, not to long-term development of the business. Besides strong financial and corporate sources, mostly in the local boss, so channel control has become a problem, they control their business, demanding, demanding the ability of the company, basically not that they control the business, It is business control, so the channels often change. The boss has the strength and manufacturers who, in turn his face after the wrecked the strength of the market, so no-one

In fact, a fast-growing market, as in previous years the mobile phone market than is the product good or bad, whether the core selling point, and novel features; ratio of the amount of advertising, dare not dare to vote; policy than is good, is not the full price of insurance; much more than the promotion, the availability of fresh ideas, and implementation of place; than the service is good, the customer's machine is broken, the timely maintenance ; than the low price is not low, tilted to see who can rely on market prices, especially in game style to the new product price sell through, to attract customers. Than a lot of things can be said, so some companies in that market, by one or two products that do succeed, then sales will come up, so companies have developed. I said, they were, not because they do good, but others do too bad, especially the consumers too credulous them.

now a mature market, mature market than what? Than the comprehensive ability, others have done well, you better than them, we can win, simply, the ratio of the integrated management. In fact, if the company senses, then it can be concluded that year-made mobile phones, and failures before they can market in the future, have a place.

We feel sorry for domestic mobile phone, but it was too late, when the glorious position of domestic mobile phone has not, the manufacturers of these later, if you do not learn, then it .

original set: Sales background, there is a wealth of practical experience. Training customers: Shenzhen Telling Communications, ZTE, Huawei Technologies, Shenzhen, Shanghai CellStar communications, Xiamen Amoi Electronics, Nanjing, water heaters, Shunde Midea Group, Shanghai Electric Simon, Shunde combo appliances, paint, Guangdong, China Resources, the state legislature in Suzhou Paints, Shenzhen & O medicine, Weill Medical Zhuhai, Beijing JLF liquor, Fujian Heng Group, Guangzhou hung lighting, Jiang Su Hantai tires, Dongfeng Liuzhou Motor, BenQ Suzhou, Guangdong Telecom, Shanxi Telecom and Hubei Telecom , Fuzhou Mobile, Guangxi Mobile, Baoding Mobile, Fuzhou, China Unicom, Henan, China Unicom, China Unicom, Guangzhou, Anhui Unicom, Xiangfan China Unicom, Zhejiang, China Unicom and other companies. MSN E-mail: [link widoczny dla zalogowanych], [link widoczny dla zalogowanych], Hao Zhiqiang Training Network: [link widoczny dla zalogowanych]