20-year inventory of the Chinese advertising _1200

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20-year inventory of the Chinese advertising

, The \Newspapers, television stations have been involved in the \8O early to 1999: China's fastest-growing advertising early 80s, China's advertising is just the quality of products, cigarette advertising point of view liberation selling goods survey hidden behind the details of the true sense of the most popular ad song \- This is the first in the smash hit \\. \One by one this \\One by one song of the song \screen in every household, until today, can evoke a very warm feeling. \With this commercial song one by one ever since, had not known Tuopai Liquor stand out from the liquor market. Liquor can be sold and cultural atmosphere, really bad. \One hundred and eleven Jinggang Shan girl flew into his arms, the love of the opposite sex empathy to the \As a result, people are touched by the lake Hutu land. \- Taiwan's aboriginal girl Mei a radiant \The release of information is not satisfactory. But only l980,[link widoczny dla zalogowanych], the entire turnover of China's advertising miraculously broke through the million mark. Meanwhile, the ad also had an impact on people's lives, smart consumers are beginning to choose their own according to the advertisement of the product. Advertising is a barometer of economic development. Early 80s,[link widoczny dla zalogowanych], TV commercials and more to the Yangtze River Delta, Shanghai or products of some enterprises. In the late 80s early 90s, the \At this time, Jianlibao,[link widoczny dla zalogowanych], the sun god's image ad appeared. At the same time, foreign investment, joint brand advertising appeared in large numbers. Nestle coffee, Coca-Cola and other brands life with the warmth of the Chinese scene, truly into the people's daily lives. Now, we can expertly say \In 1994,[link widoczny dla zalogowanych], China Central Television began the first round of advertising the tender, Qin pool and love more than when the \Later, from appliances to travel,[link widoczny dla zalogowanych], from cars to cosmetics to pharmaceuticals hot ... ... advertising competition is increasing. According to statistics, from 1988 to 1997 l0 years, the Chinese market showed continued growth in advertising volume trends, only put the 1997 increase of 10,780 percent than l0 years, growth in the advertising industry in the world rankings comes first. First half of 1999, national advertising revenue (excluding Hong Kong, Macao and Taiwan further statistics, the non-registration of the SAIC part of a national advertising companies) amounted to 25.143 billion yuan, up 15.52% over the previous year. The rise of investment ideas to stimulate another ad campaign, which is real estate advertising and online advertising. Intnmet is recognized as the most likely to have a new interactive technology, online advertising will soon be so much attention. So with two arguments: First, online advertising will replace the other traditional media, become the ultimate leader; Second, the Internet and the world's leading network operators, and both are through the traditional media hype and fame boosted, and therefore It is compatible with the traditional media. Projected to 2000, the country's advertising revenue will exceed 1,000 billion yuan, second only to the United States, Japan and Germany the world's fourth largest advertising market. At the same time, we can predict the future of advertising media will take a visual linkage, three-dimensional linkage of the \We have reason to believe that the future of advertising audio-visual works will enable us to more exciting to make our life more beautiful,