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v class="googleright">So what is all the talk about having a lot of "content" on my website? And what is "content" exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this…Having a lot of great content is one of the key ingredients to those websites that are successful and profitable.
Once I explain the value of content to my students they almost always chime back with "but I can't write!" Never fear, there is always an answer for the creative mind.
1. Don't Like to Write - Find Those that Do
One of the simplest solutions if you don't like to write is to find those that do.
Where? Elance.com is a good place to start. They have all kinds of writers that write on all subjects. Sign up for an account and post a job. Try to be as specific as possible as to your writing needs. For example, topic, style, word count and so on. You will receive back bids from a numbers of authors. Read what they have to say and read their sample works. A little tip: if you go with the cheapest guy on the block, you will probably get poor work. So it is better to at least go middle of the road in terms of pricing. Expect to pay a minimum of $15 an article for about 400 words or so. Another little tip is to give 2 authors the same project and see which one produces the better work.
2. Press Release - Hear all About It!
There is a fine company called PRWeb.com that will distribute your press releases. It's not free and depending upon what kind of "contribution" you want to make, it will cost anywhere from $10 to $80. The key here is to study their website and learn. A Press release is not a sales letter and they post guidelines and even have a teleconference to let you know how to get the most out of your press release campaign.
3. OPA - Other People's Articles
You can go to any number of article directories and use their articles for FREE. But remember to use the author's resource box at the end of the article or you are violating copyright laws. A resource box has the author's name [link widoczny dla zalogowanych], small bio and their website address. Go to Google, type in 'Article Directories' and a whole slew of them will appear. I like to go with the better known ones that have quality content.
4. Clubs [link widoczny dla zalogowanych], Organizations and Trade Magazines
Let's say that you need content for your gardening website that specializes in perennial gardens. There are probably thousands of gardening clubs, organizations and trade magazines that have newsletters or materials you can reprint. Contact them and let them know you are looking for quality articles, newsletters, tips, secrets, ideas on perennial gardens. You might just be surprised how much information they would be willing to share as long as you give them credit for their work and publish their website address in return.
5. Start a Blog - Never-ending content
Try blogspot.com and set up your free blogger on your website. If you don't know how to do it [link widoczny dla zalogowanych], just get your favorite webmaster to set it up. It isn't that complicated but it can be invaluable. You can get it going by making your own posts. You can share your own information like " 3 Easy ways to keep your gardens bug free this summer" or you may have