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Anhui daily on January 10 dispatch famous brand is the condition that participates in competition of domestic and international market and need not only, also be the roll booster that economy grows. Current market competes, the most outstanding performance is quality and brand also namely the competition of famous brand. Can say, company of production of famous brand product has been become those who pull a when move industrial economy progress to have energy most is bright beautiful scenery line.
Awkward: Go up product of a list of names posted up only 5
According to statistic, to in September 2004, my province is bred in all, developed product of 424 Anhui famous brand. By 2003, I save famous brand product to sell amount to make an appointment with 90 billion yuan, profit tax summation already crossed 15 billion yuan, achieve collect nearly 900 million dollar. Have 121 companies among them year sale exceeds 100 million yuan, 29 enterprises exceed 500 million yuan, famous brand product produces the sales revenue of the enterprise to occupy sales revenue of company of industry of above of complete province dimensions to make an appointment with 1/3. While economic benefits grows, the technical content of famous brand product and level of management of quality of company of production of famous brand product also rise significantly, product of all Anhui famous brand produced an enterprise to all pass attestation of ISO9000 quality system, the scale of production of the product of Anhui famous brand that has 1/6, market is had lead before obtaining line of business of domestic person of the same trade 6 levels.
But photograph of as advanced as the whole nation province is compared, I am saved relatively backward in strategy of development of Chinese famous brand. National quality is supervised examine quarantine total bureau begins to implement strategy of Chinese famous brand from 2001, choose product of 547 China famous brand from inside 95 kinds of products, my province is only product of 5 China famous brand, amount in the whole nation next swimming in be on are made the same score, in reciprocal of Hua Dong area the first.
The structure of famous brand product that I save is not quite ideal, in famous brand product overall slant with final consumable little. The famous brand product that saves as a result of me is fundamental raw material more very, the direct correlation of famous brand product and famous brand enterprise and consumer and contact are little, the market is famous degree low. Like car of horse of cupreous peak electron, star such whole nations appear on the market famously company, what is the particular product that still a lot of people do not understand them.
The scale of production of famous brand product is centered not quite, contain Troy low, not quite big to the contribution of local economy. At present I save the average sales revenue of famous brand product to be 250 million yuan, shanghai achieved 800 million yuan of above.
Difference: Be short of actual strength to also be short of a concept
The cause that creates this kind of difference is many sided. At present between each province, various places the competition of product of Chinese famous brand, it is essentially industrial economy gross is mixed between area the competition of quality. With respect to my province character, the range that industrial economic system covers and deepness are insufficient, advantage industry and superior goods are not outstanding; Industrial structure slants overweight foundation material [link widoczny dla zalogowanych], raw material, the product is add the cost is low, brand effect is not apparent; In the meantime, what lack is in standing of soldiers of the person at the head of a procession with the industry in the whole nation is overall producing a business with final consumable is me measure of product of province China famous brand slants little prime cause.
In the industry such as the light industrial, spin that already began evaluation of product of Chinese famous brand, building materials, mechanical, petrifaction, electron, food, tobacco, evaluation object basically is centered in consumable, my province is in only light industrial kind acquired product of 4 China famous brand, metallurgy kind acquire product of famous brand of a China. As light industrial big province, fail to come true since my province is long-term to light industrial the leap of strong province, the respect such as things, plastic products is changed to be able to be on industrial first place without a product in white home appliance, day. The product such as the grey that I save, flax, white filature silk, cement, plastic profile, capacitor, enamel-insulated wire is in the whole nation is top-ranking, but enterprise of consumable of building materials of the clothing that did not make noisy, bedding, adornment, electron.
Strategy of famous brand of point of quality of supervisory bureau of technology of the quality that occupy a province, province advances committee secretariat to be in charge of like-minded introduction, I save famous brand development and economy to develop area photograph is compared, it is dimensions has difference economically; 2 it is quality there is difference on the level; 3 it is the difference with also exist certain on the management concept with outstanding pursuit. These difference, it is to restrict me to save " product of Chinese famous brand " the bottleneck that gives heat. The short-term action of partial industry too eager to be successful that one sees only the immediate advantage, the product lacks innovation, famous brand fast unripe fast dead, the health that also restricted me to save famous brand from certain level grows.
Outlet: Run 3 cardinal principle effectively to fasten
Concerned expert points out, company product wants to make Chinese famous brand, must pass concerned branch to from the market, quality, benefit and development 4 respects are evaluated and be maintained, because this is right for the enterprise, achieving 3 general interest is imperative. It is perfect standard system; 2 it is perfect and metric detect system; 3 it is system of perfect quality management. The department has been perfected and run this 3 cardinal principle effectively, company base ability is strong, foundation is solid [link widoczny dla zalogowanych], quality just can rise, development just can be carried fast.
Province quality technology supervises strategy of famous brand of bureau director, province to advance committee chairman Zhang Mokuan to point out, strategy of executive famous brand is sex of a policy, principle very strong system project. To the government, mix currently henceforth a period, advance famous brand strategy to should do good the following above all deep: The first, create famous brand group. Through breed and developing name tagvisiting card, individual breakthrough is sought in competition, champion of each ground capturing individual event. Form the group of enterprise of product of a batch of famous brand, famous brand stage by stage, this is the executive foundation of famous brand strategy.
The 2nd, development compares a dominant position. The competition ability of economy of a region basically decides to compare a dominant position at its, namely oneself distinct advantage, of famous brand group found what make region economy with respect to meeting development to compare a dominant position, it is the vitality place that expands region economy.
The 3rd, build economic principal part. The development of region economy must form his principal part. This is the core that reflects region economy comprehensive strength [link widoczny dla zalogowanych], also be the final result that famous brand strategy develops. Save distinctive historical culture characteristic in view of me, answer to include Anhui famous brand to evaluate set the product that has distinguishing feature of historical culture tradition. Only such, I save ability emerge in large numbers to give the Anhui famous brand with better more and even Chinese name tagvisiting card. Relevant Information：

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