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Wysłany: Pią 15:49, 17 Gru 2010 |
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Faun Cordyceps wine: Sword of Dongying - Interview with Zhang Fengyi, general manager of Zhejiang Jiangyin Long Trading Co., Ltd.
Effect. Faun wine from 200,5 listed in the Zhejiang region of gradually widely. Our team gradually through two years of training has now matured to the opportunity to expand outside the province is also expanding the market visibility and improve the reputation of the earlier time for consumers to access health concepts and products they really good wine with a Faun preparation and confidence to Dongying Dongying I think people will quickly accept the Reporter: China's market so much, why did it choose Dongying? What marketing model you are prepared to enter this market? Zhang: Our forefathers; good chess are also seeking potential . \Surprise, it does not attack the Yellow River Delta area in one of the city,[link widoczny dla zalogowanych], population 1.8 million, per capita disposable income reached one million yuan, ranking first in Shandong Province. A popular saying in Dongying: not afraid of you. Not afraid of the grade. \way. We in the product introduction period. to health, animal husbandry, the wine of God to bring health to the people of a new concept in Dongying theme in the major media propaganda. to consumer awareness of the noble god of wine, animal husbandry, high-grade, healthy, and feel the concept of health wine existence. in the channel to build an image store. select name cigarettes were hotels, luxury hotels, buy and extra fine business. Since we have chosen Dongying market. to be from the human, material and financial resources to support distributors. the ultimate win-win purpose. I believe that soon. in Dongying City, animal husbandry, the god of wine consumers will see a warm and unique advertising. Reporter: It is understood that the market is one of many high-end brands Dongying the promotion of ideal. There is currently more popular local Wuliangye, Maotai, State pit 1575, Shuijingfang and other major brands, and animal husbandry, the wine of God as a health concept of Cordyceps sinensis liquor brand, how to coexist with these old wines in the same market? How optimistic about the prospects for this market? Zhang: \Li Yunlong, and Chu Yunfei in the Anti-Japanese War. abandon Marxist political parties unanimously cooperate with each other to a fatal blow to the Japanese. Xunzi who says: Gentlemen, non-different too. Good things off at. visible. with the competitors. We want to see the competition, but also see the related interests, and strive for win-win way to properly deal with various conflicts and disputes, seek common ground in an enlightened state of mind, and constantly seek and create their own blue ocean areas. in recent years. As people's living standards. consumer attitudes and growing health consciousness, health wine to \has reached 5,000. Although all the way to maintain an upward trend. but the whole industry is still in its infancy,[link widoczny dla zalogowanych], the lack of rational cognition and guide the consumer, product and marketing operation in making the concept has become a required course in the industry. led to a number of brands Zaocuo frequently in the market or even silently swallowed by the industry. So. Chinese health wine industry should focus on the wine market throughout the long-term health development. the competing big competition. defeating each other rather than into an embarrassing situation. The enterprises should be based on changes in internal and external environment, accurate set \The former is the core of the quality of sensory evaluation of product: the latter is based on product features and brand personality of the premium assessment. If the advertising, the concept of communication and even surprising, is a prerequisite for attracting consumer attention,[link widoczny dla zalogowanych], then the product quality is the only retain the mind of consumers. Faun wine production, brewing technology has been ahead of peers, the first breakthrough in the health and taste wine in the brewing process technology bottlenecks,[link widoczny dla zalogowanych], giving new meaning to the product. Health, animal husbandry, the god of wine is positioned as the concept of premium wines. Is taking the high-end, it concept of health advocacy guide people the right ideas about consumption. According to product positioning. We introduced several high-end products. We are currently developing other products in this category. Such as women and other low-grade wine. Seek to differentiate their products through product positioning and brand to achieve a breakthrough. Create a Faun \media coverage. Net Results of social-end connections, in order to achieve large-scale distributors and regional cooperation and the establishment of special for the channel. I believe. through the team and local partners to work together. our brand will be based in Dongying market. achieved excellent performance! circle 8
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