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Wysłany: Wto 7:02, 12 Kwi 2011
Temat postu: Six steps to tell a good story of your sales ( in
Six steps to tell a good story of your sales (in)
step three on the composition of your story? - Edit an important element of your story
when the role of the story after that, then how do we cleverly to form the story? The same story just like cooking. The quality of raw materials, the final result will play a vital influence. In the story, we want to find the best form the basic elements of the story. The story, once formed, like write an article of the same, it will eventually be the market test. Customers with their purchases directly and clearly tell you: if they like, accept your story.
1. From now on, edit your own is widely used in corporate advertising, public relations in the. As we outlined in the above brands, they have been constantly telling the story. They are speaking on television, in print media (newspapers, magazines, industry publications) speaking, speaking in the network. They speak with the spokesperson, with the real place in the enterprise story, speaking with a soft paper, with Sharon's speaking, speak with ground activities. Doing their utmost.
be online when your eyes suddenly appear in a window of an attractive, you discover that there is a certain artist you like best in show. But wait, no, this is his endorsement of a certain brand of mobile phones. This story is to get your favorite entertainment icons to tell you a story: I use a certain brand of goods.
article was published in vPro management online |
http://www.boraid.
com/darticle3/list.asp? id = 77702 | 36
and when you open the newspaper, magazine, when auxiliary canopy in the advertising story is walking towards me. In the era of pictures, advertisements occupy a vast space is the image. The drawings, often cut high point of the story selection,
herve leger skirt
, the most touching part. For example, a red scarf around the neck in a couple, they wore the forehead forehead, lovingly watching each other. Girl's hand seems to have inadvertently placed a conspicuous place, a sparkling diamond ring stick. Next to the words: two hearts tied, forever. - This is Junan diamond ads. It tells the story seemed to tell the world want to be the lover of dependents: Junan diamond ring to buy it.
the benefits of selling the story is: you only need to open your antenna is enough to capture enough information. In this era of information explosion, the Internet allows any of the information we want is no longer a difficult task. So, as far as possible to increase the volume of reading and information for your intake, categorized them stored in your mind, your story as the basic information database. Use, you just need these stories based on the specific situation at that time, slightly modified polish, and at the right time, with the appropriate way to tell your customers to listen to it. six Bo-step sharp sudden stresses manage the sales manager in the sale of your line do so (in).
there is a bundled good news: the law of attraction. The rule originated in psychology to tell us: if we have enough ideas related resources can be attracted to come to our side. When you miss someone masked long-lost friend, a few days, will have you on the other side of the news reached here. Similarly, when you want to know when a piece of information, related information will continuously come to you. So, as long as you want, you can tell your customers that the purchase of the most provocative stories.
antenna open your message, read, watch, gossip, careful observation of how other people do, so conscious learning will quickly automatically for you to collect, collate, summarize your story will be set up. Of course, do not worry if you feel it, you can also use laptops, computers and other electronic tools to put them down at any time to study.
In fact, the best way to learn is: From now on, they begin telling stories to your customers.
, however, you begin to take positive behavior before, let me repeat that one - wait a minute. Read it before the next chapter. Among them, we will share with you a more important secret.
2. Tip: Before you embark on the story, listen to the story
customers if you book now thrown her to the customers began to tell stories, this is a a good way, a good tool. However, there is a better way: a story is before you start, think of ways to allow customers to speak out his story. Customers will tell you the story of his values, his purchase preferences, and his life experiences and fun, even in his buying process in this real decision.
customers speak, the more he is the higher degree of participation in this sale; customers share information more privacy, the higher his trust in you. He and you are more firmly established sales relationships. We shared the information with strangers the scope, depth, and our most intimate areas of people to share information, the depth is completely different. People tend to open their safe range. Therefore, customers share the more privacy, we established contact with them to close. Similarly, and vice versa is also true. In other words, speak more and more customers, he felt more intimate with you; him and the more you close, the more he talked about more.
Therefore, in this interaction, the customer will upgrade your relationship, meaning that he would open greater space for you to accept you more suggestions.
service connection for a single degree of a great sales staff turnover means a lot. Think, if you want to sell to customers is a high insurance, then, how do you convince him? At the beginning of your story before you sit in front of you really know this person? You really know this man what he needs it? Do you know this man he needs to those who are willing to pay what cost? The status of how people's lives? He actually sat in front of you it? Or his mind has to stay in a few minutes ago something happened on? How do you quickly gain his confidence, establish a connection with him? Or, how do you prove a few minutes before you perform the background information on this person, how do you know your story is suitable for him?
Case:
watches counters before, a salesman is selling watches to customers. At this time, she noted that customers wearing wrist is a domestic plum table.
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