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yan0v7l5
Wysłany: Wto 3:03, 19 Kwi 2011
Temat postu: Nike Air Rift Can Honest Copywriting Succeed
What are some of the mutual copywriter tricks that I *leave ashore the chart?*
Here are a few to start:
* If you mandate in the afterward 24 hours, you obtain... (face it. If you come back tomorrow, the attempt will virtually always still hold)
* Get all these bonuses, valued at $999, for FREE with your $100 order (yeah, right! And who set the worth of these gifts? And are they for marketing, anywhere, on the open market by these costs?)
* Here's the information you requested (a GREAT statement--IF it's true--but I get five or 6 a day in my e-box, from companies I've never listened of)
* Hi there, long-lost friend (and you sent it BCC?)
HIBBING,
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, MN: It's 10 O'clock--Do you understand where your credit history is? How about your employ records? Your confidential medicinal information?
So why don't I like the copywriter's lies? And how do I jot duplicate without resorting to these mendacities?
Without tricking human, I want to arrest the reader to still feel nice almost myself in the morn.
Yes, it can be done! I do it for consumers every day, and have done so for extra than 20 annuals.
Do I put the best feasible "whirl" on the truth? Of way! But I refuse to cheat my readers into movement.
Oh, and one more entity. I like to see in the mirror and watch someone who is doing good for the world--and I don't think lies and trickery will realize that. I happen to have a gift for prose, and I use that gift to make the world better. That includes being genuine with my ego and with my readers.
According to electronic privacy journalist and technology adviser Mortimer Gaines, this scenario is
No falsehoods,
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, not hype--but a whole lot more captivating than the usual "New Book on Electronic Privacy Released by Publisher."
It's 10 O'Clock--Do You Know Where Your Credit History Is?
Example: I wrote a press release for a book on electronic privacy issues. Here's my headline and lead. (Another rule I broke--never use the headline as the lead sentence. It's the only period I've ever done it that way, but in this circumstance, I calculate the recurrence made the point stronger. Names have been changed to defend the author's privacy.)
I confess--I'm a sale heretic! I've built my vocation on breaking entire the rules--and one of the rules I wreck is that I don't hype.
How would you feel whether you found out this acute and should-be-private material namely "holidaying" in microcomputer databanks around the world--accessible to corporate interests who can furnish to alley down and purchase it, but no necessarily open to your own inspection.
Much of the work I do is in the publishing industry. And here,
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, the competition is fierce. Roughly 175,000 fashionable books are promulgated in the U.S. each year. Most of them will fail. My job is to assist my clients' books stand out in this dense mob.
Well, at first,
Nike Air Rift
, I trust that if I want my words to sell a production,
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, that production should be strong enough to do so without tricking the buyer. I know thatif I trick something, I may make a sale--but I've lost a client because life! Whereas if I show the merits,
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, behind up my claims, and focus on the direction this product solves a problem, eases a ache or panic, alternatively satisfies a need, I will build that lifetime relationship.
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