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E-commerce development strategy in China

1, the factors promoting the development of electronic commerce After several years of e-business in the downturn, he has began to flourish together. first broadband Communications market is growing rapidly. Large-scale broadband communications has entered the application phase, the number of broadband subscribers exceeded one million. Bandwidth increases, so it can be very fluent in the network, or even be able to very quickly see a clear product photos, significantly saving users time online. Second, the network usage costs drastically. Now, ADSL costs have decreased a lot, and some reached the monthly 120 yuan, and the installation fee plus free gifts, they have basically reached the level of the public can accept. Third, accumulated considerable experience. A few years ago the Internet bubble has a lot of people suffered terribly, and now the time has come to the uses of adversity. After a few years ago, the accumulation and precipitation, business managers have had considerable experience, not blind pursuit of electronic, but more towards the business, exploration out of the way for their own e-commerce . Fourth, the very period of very driven. In 2003, a sudden disaster upon us, However, for e-commerce, the In the In order to be seriously affected learning, working and living in a virtual continuation of the way, many people have invested a great test of survival among the network, consciously or unconsciously, to become the e-commerce experience by. Although the Fifth, the rapid development of e-government. In recent years, China's e-government began to function from the network infrastructure and social services aspects of the application level changes, focusing on applications have become the subject of e-government. Government video conferencing, collaborative working, open administration, and other e-commerce have had a great role, and even some cities have begun working to pay taxes online. the sixth, the game industry driven. With the rapid development of broadband, online gaming as a new sunrise industry has become a new economic growth point. According to reports, the end of 2003 the number of games users has reached 19 million, the market scale will reach 24.5 billion yuan, 1.02 billion yuan in 2002 growth rate of 142%. It shares the unexpected power of the Internet industry in the market makes the very downturn to weather the storm, but also led the development of related industries. 2, the current main problems in e-commerce Although the development of electronic commerce has gradually started to recover, but there is still considerable problems, mainly reflected in the following aspects. first issue of integrity. According to CNNIC released in January 2004 the 13th China Internet Development Statistics Report Survey results show that the current online trading is the biggest problem of product quality, service and company credit can not be guaranteed the first user account , 42.1%; the same time, provided that the information is not reliable online user accounts for 6.7%. Second, the security issues. E-commerce security issues, including communication network operation security, commercial instruments, information security, Internet payment security, etc. These issues directly related to the interests of all parties involved in electronic commerce, and therefore the user focus of attention. The 13th China Internet Development Statistics Report Survey results show that at present the biggest problem with online transactions is not guaranteed security of online transactions accounted for 28.1% of users, clearly aware of their computer in over the past year, users of the invasion of 72.7%. Third, legal issues. Although China in the Internet-related legislation has made great progress, but these laws and regulations and operating environment for online transactions did not make substantive norms and behavior, which makes the time in the event of appeals, the judge hearing no laws. In this case, the judge only by virtue of the general legal concept of domestic and international experience in the exercise of discretion. In addition, difficulties in obtaining evidence is a big problem plagued the legal profession. course, these problems are not all e-commerce. In addition, there are still many other issues. Some of these technical problems, some management issues, but also some social problems. If these problems can not be promptly resolved, would seriously hamper the development of electronic commerce has become the bottleneck of the development of electronic commerce. 3, e-commerce development strategies and recommendations view of the current situation of e-commerce development in China, you need to play a role in promoting a favorable factor for the same time, to remove the negative factors, thus promoting China healthy and stable development of e-commerce. 3.1 technology to enhance electronic commerce e-commerce is a new business model, it needs a lot of advanced technology to support. These techniques relate to Internet networking technology, Web browsing technology, database technology, electronic payment technology, security, technology and logistics and distribution technology. Although some technology has developed to a mature stage,babyliss root boost, but there are still many years before recently developed a new technology, and even many new technologies emerge. (1) Internet network technology to solve the problem of e-commerce hosting platform. Conduct e-commerce network platform based on Internet-based e-commerce and Internet development, network technology, quality has a direct relationship. It can be said, Internet network technology is one of the key e-commerce. (2) Web browser technology to solve the problem of e-commerce information presentation. The process of electronic commerce and other related businesses and customers exchanged between the roles of all kinds of information through the Web browser technology needs presented. Web server using HTTP protocol to transfer HTML files, Web browsers use HTTP to retrieve HTML documents. With the development of electronic commerce, only that information using HTML can not meet the needs of this, XML (Extensible Markup Language) and CXML (Commerce XML) have begun developing. (3) database technology to address is the e-commerce data storage problems. In the process of e-commerce transactions, involving businesses, products, customers, logistics and other large amount of information that needs to stored in the database. (4) electronic payment technology to solve the problem of e-commerce payment is. Electronic payment security issues resolved during the direct impact of electronic payments can be conducted smoothly. At present the banking sector are widely used SSL / TLS, and SET are two electronic payment modes. (5) security technology to address is the e-commerce transaction security. The security of e-commerce related to network security, server security, user security, applications and services, security, data security and other aspects. (6) logistics technology solutions that deliver the goods e-commerce issues. Logistics and distribution technology not only involves the transfer of various Liutong goods from producers to consumers in the process of storage and flow of needed materials, machinery, facilities, hardware environment, but also involves the process of planning, utilization, evaluation, etc. application of software technology. 3.2 related technology to enhance e-commerce standards e-commerce technology involved is very large, and there are multiple implementations of each technology. If these techniques there is no standard or standards are not uniform, will affect e-commerce data exchange and transmission. Therefore, to enhance the development of technical standards related to electronic commerce work is a key element of e-commerce development.