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en are the sole or primary decision makers for as many as 80% of all purchasing decisions. Women make the choice on new bank accounts 89% of the time, in DIY 80%, in cars 60% and in choice of holiday, 92% of the decisions are made by women. Women's wealth is growing ' between 1970 and 1998 men's median income rose by 0.6 percent while women's median income rose by 63%.
The importance of developing products and services that meet women's needs cannot be overstated. When buying financial products and services, wealthy women have certain needs and concerns which are different to those of men. Understanding why and how women create wealth, where they invest and why is critical to those who wish to sell financial service products to this potentially huge and poorly catered for group.
In 1998 the average male millionaire in the UK was worth £2.7 m (US$5.42m), while the average female millionaire owned just £1.28 m (US$2.56m). By 2006, women had caught up considerably, with the average female millionaire worth £1.97 (US$3.94m) compared with £2.96 m (US$5.92m) for men.
The increase in female wealth has not been limited to developed countries. In 2006,Gucci Caps, the female paper tycoon Zhang Yin was listed by the Hunan Report as the wealthiest person in China with an estimated US$3.4 bn.
So how are women creating this wealth? The traditional sources of money for women have been inheritance from parents or husbands or financial gain via divorce. Whilst these methods for achieving wealth are still evident, an increasing number of women have created their wealth through their job or through the ownership of a business.
Whilst men's major motivation for starting a business is financial gain, women tend to cite flexibility, freedom (from corporate structures and politics) and financial gain as the main reasons for setting up on their own. Holly Sargent, Senior Associate Dean for Advancement and Senior Director for University Women's Studies at Harvard University points out that when women start a business it often does not have the sole purpose of generating wealth. "The businesses are more likely to be family orientated, less commercial and more socially or more 'gap in the market lot of new products are created to fill female-oriented gaps in the market."
Income from investments has become an important source of wealth for wealthy women. Up to 38% high net worth women in Asia cited income from investments as one of their three most important sources of wealth. In Europe, this was lower at 24% with 64.6% stating income from their job as one of the three most important sources of income. Independent of their husband or family, women are creating their own wealth through investments, ownership of a business or through a well paid job.
Motivations for amassing and protecting wealth are almost identical for men and women. Financial security in retirement is seen as the main priority followed by a better personal lifestyle and enjoyment of the finer things in life. In other words the goals appear to be neatly divided between spending on the present and saving for the future. More intangible factors such as status and the sheer enjoyment of making money,Gucci Purses, come much further down the list.
Women want wealth to enjoy a better lifestyle. They spend their leisure time and disposable income on holidays and home improvements,Gucci Sunglasses Outlet, just like men. The only significant difference in spending is that men are likely to spend a greater proportion of their disposable income on cars and gadgets whilst women focus on clothes, jewellery and watches ' so far the cliché holds true.
However, women do invest quite differently to men. Women are far less likely to take risks with their money, whether in their personal finance or business affairs. Research suggests that more men than women invest in financial products that are considered to be at the riskier end of the financial spectrum such as hedge funds, private eq