6 into glasses under the enterprises in the new te

ecvgbvfv · Wysłany: Nie 13:15, 20 Mar 2011

- Interview with glasses of product quality supervision and test center

The person in charge of domestic and international big glasses glasses gap, mainly in the following areas: production equipment, new product development, personnel training, product quality and brand value.
2006 年 6 months, the State Quality Supervision and Inspection Center glasses formally, when he was party secretary of the State Administration of Quality Supervision Li Chuanqing and Vice Governor of Jiangsu Province Zhang Jiuhan have participated in the center of the launching ceremony. Centre has a strong technical force, quality, sets tests and analysis, standards research, scientific research and development personnel in one of the existing professional and technical personnel 26, including 3 professors, 4 senior engineers, 7 engineers, assistant engineers 12.
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many glasses industry experts and manufacturers in the same entangled in this problem, the technological gap actually has been slowly shrinking in recent years, some large companies invest in personnel and equipment, core products continue to increase R & D effort, learn Europe, learn from Japan. In introducing the most advanced production equipment while striving to develop their own talents and design talent, . Fortunately, domestic enterprises have been able to realize this, there is no equipment and technical talent from the start, a large number of optical design and research personnel were sent to study abroad, the latest technology and design are slowly passed through their country through changes in the environment and ultimately achieving the soft hardware upgrades.
brand,[link widoczny dla zalogowanych], this let the Chinese optical company tangled confusion of terms, what the stumbling block is the development of the road, or on the road towards self-reliance paving stones? We'll see.
National Quality Supervision and Inspection Center was established in 2006, but its predecessor back in the last century has been involved in 90 glasses market norms and regulation, to date, the center has become a set of testing services in-one comprehensive institutions. Glasses in the market continue to regulate and guide, the play its due role.
results have, but at the time of the optical center is only a test center at the county level, in the face of China's largest optical market, they apply a higher level of initiation of the test center for ideas. Since 2001, when the Director General Ju Danyang Municipal Quality Supervision Bureau began to apply to provincial centers and even national center to start work. After 3 years, from the provincial centers to the national center, the end of 2004, Danyang National Optical Product Quality Supervision and Inspection Center of the establishment of the basic plan was adopted, Danyang city of 12 million for the purchase of equipment and also for the establishment of a special fund in place.
Why not sell Chinese products
Danyang
not done enough to promote its own domestic brand, or indeed the lack of promotion points? The interpretation of who the people in charge quite a bit Blame the means: low levels of labor, not have their own brand,[link widoczny dla zalogowanych], but also did not have this awareness. Not only that, in order to obtain foreign orders, and even lower prices competing with each other to suppress, resulting in a vicious competition, and the last to benefit only foreign businessmen minority. insist on doing their own brand, with a certain amount of business, or true or false due to the suppression of imported brands, have changed jobs to work the same on behalf of the processing. will have to give up its own brand, but also a measure of helplessness. p>
that I visited at the local, a common frame or lens, ex-factory price but a few dollars to tens of dollars, but by the dealer hands, turned around in Hong Kong, international big-name labels affixed, and then Back to the China sales, the price of the hundreds of thousand dollars. Of course, this is not really imported glasses, can not represent the true import of the level of international big glasses, but to a certain extent, or reveal the cause of domestic brands trapped.
aside fitting shop, which is in contact directly with consumers end sales of this factor, because the final price had a significant impact, resulting in sales price does not accurately reflect the international brands and domestic brands of the gap. We start from the understanding of glasses manufacturers, from the birth of a pair of glasses in the process to become a commodity to find answers.
domestic enterprises are generally divided into two glasses, one large, older, have fixed their own brand; and those small, established a short time, not own brand. The latter at this stage does not yet have the strength to compete with international big, but there is hope and more than one stroke of the former, the main production equipment, mostly imported from Korea, but this in itself is a world leading level with the equipment gap between Europe . Large domestic enterprises to hire foreign engineers and technical personnel, mostly Korean, less off than their hematopoietic capacity, resulting in a technology constrained by the situation in South Korea, which led directly with most leading Japanese and European companies between the gap.
unclear is one aspect of the concept, more companies and businesses do not even intend to accept checks, inspectors are often seen far over, immediately closed their doors and refused to check. The locked out of the inspectors had to go around the back of the warehouse, inventory spot checks directly. Gradually, companies and businesses recognize the importance and necessity of testing, the work of the optical scope and purpose room with a more clear understanding of business and businessmen began to bring him a required inspection of their products, check the specification work started initial results.
80 yuan and 1,600 yuan, the two lenses before your eyes, which one would you choose?
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Moreover, the market
now Danyang, glasses have become a pillar industry, every weekend, near the provinces and cities have large numbers of consumers come to buy glasses. The National Center for Quality Supervision, Inspection glasses play their role, to provide their own services, guide and standardize the eyewear market.
good price
innovation not only in technology, new styles also reflected in the R & D, foreign brands tend to have dozens or even hundreds of people in R & D team, only one aspect of the style that made a huge investment on research and development team staff through professional training, education and quality is high, or even every quarter every year to ensure a steady stream of new models every month into the market, continue to mobilize consumers to buy. The lack of a similar domestic enterprises do not want to put too much team or development costs, resulting in a lack of new models and the resulting frustration counterfeit.
select the most representative of the Chinese production base of glasses as an example, because there is local ownership of the representation of several domestic optical industry enterprises. Their products are independently developed, there own brand, but the price has been hovering at a low level, especially in product awareness - the important factors impact on prices, but also to a lower extent incomprehensible.
Several companies made glasses
a direct result of the technical differences. For example, many elderly people who suffer from myopia by both myopia and presbyopia problems, need to prepare two pairs of glasses. This is a long time can not solve the problem. But first to the latest technology from abroad to solve this problem, which would be the latest focus of the asymptotic multi-technology, a lens is divided into upper and lower areas would need to see the distant line of sight on the move, look near the down. Similar technology is being continually in foreign R & D out of the country can only be slavishly follow-up improvement, the latest technology can not be patented, it can not create an attractive and selling new products.
lead the optical industry specification
slightly aggrieved words.
Center under the General Public rooms, standard information Research Center, Business,[link widoczny dla zalogowanych], Technology, testing, marketing development, research and development centers, the test coverage of test items include eyeglasses eyewear products to all relevant national standards, industry standards, as well as ISO, EN, ANSI, BS, DIN and other standards, complete with on spectacle frames, spectacle lens blanks of optical glass, optical lenses, optical resin lenses, old mirrors, equipped with glasses, photochromic glasses rough, sunglasses, Soft hydrophilic contact lenses, hard contact lenses, special glasses and motor vehicle drivers, personal eye and face protection devices, optical products, the inspection capabilities. Mainly carried out in business: quality inspection, arbitration testing, standards research, technology exchange, research and development, training and consulting work.
new on the one hand, to ensure the quality of existing products is equally important, glasses manufacturers in the production areas, in general, the internal control process. Simply put, that is, the State to conduct random checks on their products prior to first conduct an internal quality sampling tests. In general, internal standards of quality spot check should be higher than the national standard. The internationally renowned brands in the internal control requirements more stringent relative to the domestic, internal control methods and more advanced, can guarantee the product defect rate is much lower than the national standard.
result of the need, in 2001, optical chamber expanded and moved out of the optical market's window dressing room, rent a single floor office, equipment and personnel have also been increased. After 5 years of efforts, Danyang glasses significantly improved market conditions,[link widoczny dla zalogowanych], a relatively complete variety of labeling and certification, essential to prevent counterfeiting, much standardized business practices. The passing rate of the lens frame 20 from the year? 30% to 90% or more. To test the work, Danyang quality of the national junior college student and invited representatives to the glasses brigade inspection market, the market for a general inspection, inspection results are satisfactory.
born from the market
we need to figure out, what is the price of glasses determined by what.
Looking at the daily life of the most commonly used in a few commodities, large household appliances; small soap, most people can throw you a few of the more well-known brands. Speaking of glasses, however, a considerable part of the human mind may be only a few brands, most of the internationally renowned luxury goods or some derivative products. Even the real world-renowned optics companies are not many people know, not to mention domestic brands.
the ultimate question is cost-effective, the above mentioned and many other aspects of process design, in which consumers actually use and feel the difference is not large. Indeed, the new style, new technology, higher quality means better use of natural experience, but the price does not reflect so be exaggerated. Most people should buy a 200 yuan Qingyuan no problem with the quality, style common, basic functions with the glasses, rarely to spend 10 times the price of the pursuit of the ultimate function and design. In the current China, most people's consumption concept is not the best, but for the most appropriate.
differences in equipment and personnel
100 yuan and 2,800 yuan, two frames in front of you, would you choose?
Since there are so many gaps, then above the people in charge who remarks Why?
Now, a decade ago to escape prosecution refused to submit was gone, most businesses have recognized the center and the center is also appropriate to adjust its own position, from a single management and regulatory services department to change. Danyang glasses manufacturers today, the requirements of their enterprise products have been greatly improved with the internal control system within the enterprise, at the factory to the center have to do before the final test. Reporters in an interview that day is a holiday, but some staff are still finishing the sample inspection of enterprises to ensure timely detection of Monday.
At the same time, enhance their brand is a difficult problem to solve the short term, on the face of the international community has a giant century-old glasses, but up to the decades-old domestic enterprises want to brand the recklessly with them, obviously not realistic. Feasible Road, only a slow accumulation of their own brand, positioning their consumer groups, the use of brand promotion strategy, even as some have thought the strength of the manufacturer of the program, to establish their own brand sales terminals, without fitting shop steps to push its own brand directly in front of consumers. Through these initiatives, so that consumers recognize the advantages of domestic brands and a higher price, before blindly changing all the signs with the international big glasses thinking. Perhaps one day, consumers can generally as the number of Chinese home appliances from China eyewear brand.
technology gap still a big gap in the narrow brand
testing standards at the national, or 80 glasses of GB 10810, but it is such an early standard, there are still many enterprises and businesses can not achieve. Even some companies and businesses do not know the difference between inspection reports and standards. This point, personally participated in the initial phase of the center in charge of business Xu, deputy director of quality control, rather talked about the emotion, such a thing: the check and the exchange process, some enterprises face up to their requirements to produce inspection reports, calmly took out the national standards promulgated by the spectacle of qualified products, which is mentioned above the national standard 10810. And legitimately claim that they have, you do not is to this? Staff spend time standards and to explain to him the difference between the inspection reports, and ultimately in accordance with the provisions of the appropriate punishment.
center staff have master's or even the basic PhD degree. It can be said that this is a high-quality scientific and technical personnel. Which has 70 years of Professor Ren-Yuan Chu, is the Eye ENT Hospital of Fudan University Professor. Is now director of the Ministry of Health Key Laboratory of myopia, the Chinese Academy of Ophthalmology Optometry deputy director of Shanghai Center for Quality Control of Clinical Ophthalmology, Director of the Standing Committee of the Chinese Academy of Ophthalmology, very influential in the center.
Danyang in the economically developed Yangtze River Delta region, the optical industry is one of its pillar industries. Danyang optical industry began in the late 20th century, 60,[link widoczny dla zalogowanych], after 30 years of development, integration, has been formed from the design, production and sales chain and neat one-stop social division of labor, large-scale infrastructure, convergence of the industrial system from top to bottom, Danyang become Currently, the city engaged in optical industry and supporting industry and trade enterprises a total of 1153, more than 500 glasses manufacturers, employing 60,000 people. In 2007, the annual output of nearly 100 million spectacle frames, accounting for 1 / 3 of optical glass and resin lens 250 million, accounting for more than 80% of total production, alloy frame, all-titanium frame, glass lenses, resin lenses, Contact lenses have been formed, nearly half of the products are exported to Japan, Southeast Asia, Europe and other countries and regions, the annual export nearly 2 billion U.S. dollars. In recent years, Danyang glasses industry has maintained a growth rate of around 20% of sustainable development.
For the majority of consumers, the Centre also corresponding work: dissemination of knowledge and glasses, to provide free testing services. Center of the face of ordinary consumers do not understand, but do not know some basic knowledge of optical reality, the center on weekends and holidays, in the community and market knowledge to carry out glasses universal, free glasses and glasses detection and delivery activities,[link widoczny dla zalogowanych], but also improve the dissemination of knowledge its own popularity.
laboratory area 4,700 square meters, constant temperature and humidity laboratory 60, with 40 domestic equipment (sets), 35 sets of imported equipment (sets), including several million dollars of equipment levels, while the center of their own R & D Patent: Photochromic performance testing is about to complete the development, equipment, total assets of 24 million yuan, equipment configuration in the domestic and international leading level, projects are carried out by the national measurement authentication, authorization, and laboratory accreditation, is, International professional and technical ability of the laboratory. The national industrial production permit is authorized for the Office of the National Optical inspection of industrial products production license issuing agencies, but also CE, E-mark certification and other designated laboratories.
manufacturing and fitting glasses, as if springing emerging enterprises. But the boom is followed is the product and the market should be standardized. In 1996, Danyang City of product quality supervision, inspection and management set up a special room eyewear glasses, glasses for the market of fake and shoddy products, serious, qualified rate, the market is chaotic situation, to manage and adjust. Glasses at the same time for the government to rectify market theory and data reporting.
former domestics, the latter close to the international brands of labels. Almost no difference in shape, the prices are difference of 20 times. But this is not domestic and international famous brands eyeglasses maximum price difference.
with market development and growth
become bigger and stronger national brand, which already is a familiar words. However, different sectors in a growing national brand known for the people and even the world at the same time, glasses are still in the industry kept in purdah did not know the stage. Eyewear brands mentioned, many people thought only the streets of the fitting shop, a variety of lenses glasses frames, also very few people to pay attention to who actually produced them. At the same time, or true or false international big-name high prices continue their strategy of repeatedly suppressing the survival of domestic brands. In this situation, what Gairuhezou domestic brands of their own development path?
then only two glasses room staff, and office markets in the glasses only rented a small window-dressing room. China's largest optical market regulators to from here on out. Basically in the optical market before the free development of the state, companies and businesses for this new division do not understand, or even that many enterprises and businesses, this sector is only a formality, and how to dry their own how to do it also. Under such circumstances, the staff room into the glasses market, from companies and businesses to understand their own start step by step work.
eyewear products
wide range of international brands, there are a large part by domestic production, OEM products sell at high prices, the quality of these products goes with the basic domestic brands, but only because a small label, has been brand value, which increased by 10 times the price. Flooded in the market and even counterfeit, fake and international big lemons, basically nothing except style outside, but also some of their prices artificially high. May I ask whether consumers will want to spend the money 10 times the little tag on it?
many consumers feel the price difference over the two glasses. The final choice is often cheaper domestic products. The author is also the users glasses for many years, also to select the domestic brands. In fact, desperate for a stroke is not without spending power, but like all of us, have a question in mind, international brands and domestic brands, the difference really so great? Gap where is it? What the domestic brands to strengthen and narrow the gap?
When this zone is located in Danyang City, Jiangsu Province, slightly remote location when the building came into view, a simple Founder of the building, slightly deserted compound do not make people feel that this is the product of a national Supervision and Inspection Center. The center staff gave the impression that the appearance of the building is another very different sense: professional but not rigid, either central leadership or general staff. With our impression of the quality supervision department is different here is more like a modern scientific research institutions. The history of the center, is also a reflection of Danyang, China and even the history of eyewear market.
resulting quality difference is also not self-evident, such as resin lens material, the same coating need to go through this link, the domestic manufacturers of coating layer generally last only one year, and the international big-name manufacturers of coating layer maintenance of two years or even longer. Obvious difference in quality.
various laboratory and testing center of the detection of types of division of a lot of room for lenses and frames in various parts of the various processes of various parameters, has a corresponding testing methods and standards. Which have the thickness of the lens, wear resistance, abrasion resistance coating, UV permeability, pressure testing and other detailed inspection standards. The frame is also a very detailed product.
in many domestic large and small cities, walking in the downtown area will always find some exquisite decoration, facade clean glasses shop, store shelves filled with an array of internationally renowned brand eyewear. Entered the store, you can see the attitude and good service, while the glasses appear to be normal in a frame on a small label marked a four-digit price. The price of lenses is also China-made high-quality frames, as long as 300 yuan, to send the lens.