China Unicom, Apple retail stores to accelerate th

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China Unicom, Apple retail stores to accelerate the marginalization of self?

Yesterday, Apple released the first quarter of fiscal year 2010 financial results. According to the company CFO 彼德奥巴海默 described the company's fiscal 2010 first quarter results the largest in history, revenues, gross margins were a record high, iPhone 8.7 million were sold in the quarter, an increase of 100%. In the Chinese market, China Unicom version of iPhone sales

COO Tim Cook, Apple, Apple publicly yesterday and cooperation between China Unicom very satisfied, but Apple recently heard frequently in the U.S. and other markets will be canceled only with a telecom operator the news cooperative, and Apple iPhone sales accelerate retail movement self view, China Unicom, the company's relationship with Apple has become very subtle.

the risk of underwriting tasks

behind yesterday's earnings conference site, Obama Hammer and Cook are not whether Apple will end with the AT & T and other carriers to do an exclusive partnership a positive answer. The partnership with China Unicom will appear to change, Apple China has also refused to respond.

said that Apple was willing to cancel last year, calls into channel sales by China Unicom, iPhone, the ultimate goal of the operation it has proven popular end-driven applications on, he applied to promote a comprehensive end-profit profit model into the Chinese market.

According to Apple sources, as of now, China Unicom has sold 200,000 iPhone, than the terms of China Unicom announced before the . According to previous media reports, China Unicom with Apple to sell iPhone set the Local companies in these high-level operators who view, it is the underwriting contract is likely to become China Unicom, Apple eventually abandoned reason.
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2009 年 10 30, China Unicom throughout the country started selling iPhone. China Unicom, according to figures released a week later, China Unicom version of iPhone's first week sales of 5000. Although the company chairman Chang Xiaobing, said publicly that this sales satisfaction, but, and June 29, 2007 AT & T on sale when the first iPhone had a single operating point of the grand and the thousands of people line up 3G iPhone the first week of U.S. sales of 1.6 million compared to China Unicom version of iPhone's popularity is really pitiful.

It is understood that in order to boost Unicom version of iPhone sales, from the fourth quarter of 2009, China Unicom, the provinces, municipalities branch employees, regardless of types of iPhone sales have been assigned the task. However, the absence of WiFi, packages tied too tight, the price is too high tariffs, China Unicom, iPhone is still shipping limited. apple fruit Bo sharp acceleration of zero self control store sales manager at China Unicom is the edge line of? .

store layout Japanese Economic News Ashamed to be a number too small to cause Apple announced from the outset, or Apple does not care about the temporary number? The operators believe that the local executives, RonJohnson vice president of retail operations revealed that this year Apple will open two new stores in Shanghai, but he declined to say Apple will be in the Chinese market this year, what channel construction action. The operator places executives maintain that, , China Unicom can not intervene in Apple AppStore, iTune Music Store and other software sales, Apple's overall plan in the Chinese market, China Unicom will only increase the weight of light, even abandoned, is also reasonable.

According to Apple PR person in charge of Chinese companies, in Apple's own channels, the retail store is a very important aspect, because Apple's flagship store, users can enjoy free repair (not replacement parts), software downloads, technical advisory services, comprehensive experience, while Apple's new technology and new products. The two retail stores in Shanghai before the opening of Apple's market in mainland China Beijing Sanlitun a retail store only.

Apple will release two stores in Shanghai fired shortly after the news, China Unicom was established in September last year, a special version of iPhone users Unicom service technical support center to spread the

It is understood that China Unicom, China Unicom iPhone technical support center in the Financial Information Services Limited operations, specifically for the iPhone is to provide specialized technical services to end customers, as well as the provinces 10010 Unicom to provide technical support call center departments China Unicom is part of iPhone customer service center. The Centre September 7, 2009 was officially launched, followed by Apple's Asian headquarters in Singapore and trainers for a month of training customer service representatives, followed by center opening in October 21.

Although the terms of China Unicom Group, has now denied the The market response has been sluggish and the Apple building its own channels to speed up the two background see, the rumors are not groundless.

operators

first time at the vulnerable in their own industry chain, China Mobile, China Telecom, China Unicom, China Telecom, the three operators are positioning themselves to control the overall leader, but co-operation of China Unicom and Apple iPhone cases, the Chinese operators fell an unprecedented partnership to comply with rules of the game's relatively weak position.

2009 年 7 the end of the media from people close to China Unicom, the broker was informed that China Unicom has signed with Apple's iPhone exclusive 3-year agreement, the agreement does not include the share of the business model, China Unicom in 3000 element of the bare metal prices to purchase Apple's iPhone, guaranteed annual sales of 100 million to 200 million units sold to ensure that not less than 50 billion yuan; will end sales of Apple's iPhone platform, and in the value-added services revenue on a double benefit.

At first glance the agreement, Apple's co-operation with China Unicom to give up their calls in the U.S. and European markets insist on sharing, China Unicom appears to be the upper hand, but by the end of October after the listing of China Unicom iPhone AppStore version also immediately landing case to see that Apple calls into the small concession sales model than getting their applications to users in China to accept the income is accounted a great deal.

version of iPhone in China Unicom before, Apple only hardware products in the Chinese market, China Unicom version from the iPhone, Apple only practice in the Chinese market with the sales of its hardware and software business model. Apple China's internal sources, in the Chinese market, there have been a number of iPhone fans, According to the reporter in Shanghai since the week of 20 random survey iPhone users, this 20 per person in the AppStore iPhone users in the number of applications were more than 30, one of the largest number reached 176.

statistics show that in 2009 global sales of mobile phone applications up to 42 billion, while Apple just to occupy a share of 99.4%. At the same time, Apple iPhone in the mobile phone market has achieved nearly 30% profit share. Analysis pointed out that without the hot-selling iPhone, applications, and download the amount of growth would not be so fast. Similarly, if the application is not a large number of updates in the AppStore and download, iPhone users are not fully aware of the power and great experience.

Apple's official website data, iPhone3GS release the first week sales of 160 million. 5 months later, AppStore number of software applications exceed 10 million, downloaded 20 million times; to the end of last year, AppStore downloads and software applications has increased by 10 million times, up to 30 billion, iPhone sales from a single season the third quarter of last fiscal year, the 7.3 million increase to the current 8.7 million.

can be said that 2009 is the Apple iPhone open hardware and software with each other to promote the victory of the year, sales model, but this has been in operation in the apple business models mature, the role of operators has been only just run the network to provide China Unicom is no exception.

Today, Apple will hold its 2010 in San Francisco's first product launch, industry forecasts, after the rumored The Analysts speculated that, in the Tablet PC market, Apple iPhone business model will continue to play the advantage.

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