6VENUSz0517
KLASA C
Dołączył: 18 Maj 2011
Posty: 20
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Ostrzeżeń: 0/5 Skąd: England
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Wysłany: Nie 17:51, 22 Maj 2011 |
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A business website need not always be a sales website that sells over the Internet. Money can be made from websites that:
What is a Business Website?
Developing an effective business website involves several things. Some of the major issues are outlined below:
Sell Products and Services: E-commerce and other websites that sell products and services are the most obvious examples of money-making websites. These can be simple websites with a PayPal link to elaborate ones with a product catalog,[link widoczny dla zalogowanych], shopping cart and payment gateway pages.Build a Brand: Getting a business known and creating a favorable impression about the business is important even for local businesses not to mention multinational corporations. Brand building websites present the company and its products in a way that creates a good impression,[link widoczny dla zalogowanych], and tells the visitor how to contact them.Provide Customer Support: A product knowledge base that helps customers use the product without problem (and in the best possible manner), an FAQ with answers to the questions that customers (or prospects) ask most, user manuals for current and earlier versions and contact facilities such as live chat are typical features of a support website.Sell Advertisements: A portal site that has become a highly used resource by a particular group can be an excellent vehicle for advertisers, and the webmaster can make money selling such advertisements.Promote Affiliate Products: Webmasters can become affiliates of merchants who sell products or services relevant to the theme of the website and display advertisements or even pages to promote the merchants' products, and earn a commission on every sale.A Look at the Web Design Scenario
Identifying the goals: A website designed to sell products internationally will be very different from one intended to provide customer support. Note that both of these are business websites, as customer support is a key success factor for businesses.Developing a Design that Tackles Different Issues: Professional web page design will attend to such issues as creating an impressive layout that does not take too long to download, adopting a navigation scheme that makes it easy for visitors to find just what they want and developing landing pages that will get the sale.Developing Search Engine Friendly Content: More and more people are using search engines to look for products and services. Unless your website appears among the top few websites, it is unlikely to be seen by these ever-increasing numbers of likely prospects. And appearing at the top of search results requires search engine optimization (SEO) know-how.Helping Customers to Contact You: Just putting your email address at the website is not likely to work. At the minimum,[link widoczny dla zalogowanych], you will need a Contact Us form that is highly visible, and these days Live Chat and other options are used in interactive web design that enables visitors to interact with you. And these options require some programming skill.Usability Testing: Those who design websites might have become familiar with so many "obvious" things that might not be all that obvious to an actual user. The only way to identify likely problems that such a user might face is to observe some actual users and note down the problems they face while navigating the site.Website Design Principles
The layout a
Few businesspersons are likely to possess the varied skill set required to create effective business websites. The skill set involves HTML know-how, aptitude for tasteful design, graphic software skills, search engine optimization know-how and more. A DIY business website,[link widoczny dla zalogowanych], even if it uses web design templates or software, can fail to produce results and lead to frustration. Obtaining professional web design services will be a better business decision in most cases.
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