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The pet as a

article Posted vPro Management Online | [link widoczny dla zalogowanych] | 39
With the development, accelerating the pace of life, busy people contact between the growing alienation, more people will be attention to their pets, thus driving the pet industry, the rapid economic development, creating a bright future in the sunrise industry.

According to statistics, the United States is the world's first pet big country, sales of pet products in 2003 reached U.S. $ 31,000,000,000 in 2004, 340 million, net of inflation, rose more than 10 years ago, 68 %. It is predicted that the next few years it will be more than 6% of annual increments. Sales of pet supplies and even jumped on the above toy sales (200 billion U.S. dollars) and candy sales (240 billion U.S. dollars) on top. 6600 million people in the United States for their cat or dog to buy Christmas presents, 2300 people for their pets birthday,[link widoczny dla zalogowanych], these are not surprising, even the well-known fashion brands Gucci, Burberry have launched and pet-related products, pet market force should not be overlooked. sharp as the Bo pet tube

general, pet marketing can include As the two different trigger different business opportunities, however,[link widoczny dla zalogowanych], to the surprise move in the market, the key is to find gaps to get into.

former is well understood, be pointed out that this is a one-time consumption, higher profits, but there is also more intense market competition.

how to win in the competition? May wish to introduce the

example, Germany has set off a Pet shop in Berlin when he sold every day at least two In fact, this is not considered a special case, the pet market, the new faces, such as lizards, crocodiles, scorpions, and even cockroaches, are very popular.

another For consumers, these are the cycle of consumption items, bring businesses, it is huge market potential.

cut means to find a blank spot to explore the market vacuum. Pets can be beauty, why not give them for psychological counseling? You can feed them to eat pet snacks, why not give them to broadcast programs - in fact, the foreign company has invented a DVD disc, the cat can chase the sparrows on the TV screen, jumping to catch flying seagulls, fishing in the water fish.

In short, the pet market competition in some specific interval began intense and saturated, but for sub-interval is concerned, there is still much room for digging.

marketing new ideas to create a pet in the pet market

stand out, unique, divergent thinking is required -

marketing

brief look at the correspondence between people and pets, you will find the pet as a What effect do more with less.

people have feelings - pets also have feelings. Therefore, we can set up pet nursery, training courses, movie theaters and so on.