China's clothing industry, looking to upgrade _156

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China's clothing industry, looking to upgrade

Since reform and opening, China's garment industry has made considerable progress, clothing need for a substantial increase in market sales increases every year, large and small garment production enterprises everywhere. In addition, the relative concentration of the distribution of the apparel market to develop in depth, extending to rural areas of business, apparel industry has shown industrial scale, development trend of grouping together.
in the past few decades, China's garment industry although there are enormous changes, but its development is still lagging behind, not out of the scope of labor-intensive industries. Production technology is not high, obstacles to promote scientific and technological achievements, brand meaning empty, the product is not up to environmental requirements, etc., compared with developed countries, the level of the gap is still large.
With the era of personalized, consumer representatives fashion - clothing needs have higher requirements, the quality of the pursuit of health; in the pursuit of clothing feel comfortable, natural; in the pursuit of individual brand experience , noble. Clothing, has increasingly become a status symbol, especially urban residents, their consumption is more personalized, comfortable, brand and fashion. To meet this consumer demand under the new situation, China's clothing not only in the production quality of clothing brand. The only way to the era of global economic integration in the WTO to seize the high ground of the market,[link widoczny dla zalogowanych], four in the smoke signals share a cup of the international apparel market
this end, China's apparel industry to be upgraded from the following aspects.
a competitive advantage improvement - from the industrial advantages to the brand change. In recent years, the global garment industry there is a greater change in the competitive landscape, is from the industrial advantages to brand development, and clothing enterprises from extensive to elaborate transformation. Compared with developed countries, the only advantage of China's garment industry is labor intensive, but this advantage is the position of white weakness. The development of garment enterprises to survive, you must upgrade the competitive advantage and realize advantages from the industry to upgrade to the brand, cultivating core competitiveness of enterprises and the advantages of technological innovation, from a single product, type of single to multi-species, multi-type, high-tech content and high added value across.
Second, upgrading product quality level - strengthen the environmental protection awareness. With the increasing deterioration of the living environment of the Earth, there is a growing respect for nature, green, healthy lifestyle, functional requirements of clothing are increasing. In this new wave of consumption, the countries are actively developing, producing beneficial to environmental protection and human health products. With the development of new materials, new technology, the function of textile products also is an innovator, has developed, such as antimicrobial, easy care wrinkle resistant, retardant, anti-static, anti-UV, anti-electromagnetic wave with the environmental health of the color of the apparel products these products to market, the majority of consumers. From this level is concerned, our clothing manufacturers, vendors should establish environmental awareness, positive development and production of green eco-textiles and clothing, to enhance the competitiveness of the market.
III upgrade corporate culture - from brand shop culture to culture change. Corporate culture is the strategic decisions and drive business decisions of the factors is the core competitiveness of enterprises in the important part. Can a business development and dissemination of effective corporate culture, and the cultural change, fundamentally determines the fate and future of the enterprise.
clothing culture is the fashion culture. Brand management in the era of clothing, garment enterprises of cultural transmission level from the previous workshop extension to consumers. Modern clothing enterprise culture in the pursuit of the workshop reflected not just the quality of garments, production, meaning more of a turn to the brand and external image. This determines the spread of our garments to the depth of corporate culture, breadth, brand and fashion. Consumers in the choice of clothing, not just stay in quality, style, color and other rough level, while more in depth to the brand image and values can bring a cultural experience. Can be said that garment manufacturing is not only a clothing company, is a manufacturer of fashion, culture, clothing manufacturing pioneer pathfinder.
Fourth, marketing upgrade - to the development of integrated marketing. Product competition, a certain sense, the level of the enterprise market operation, capabilities, mechanisms, institutions overall competitiveness. Line is the consumer market, is the end, the market can not accept products to see is the end of that
order to end this mode. In the specific marketing practices also have a greater breakthrough in the ad is no longer a single bombing, but the integration of the various types of scientific resources and brand their own resources, through a more effective brand marketing strategies to achieve maximum optimization, such as participating in clothing exhibition, inviting celebrities as spokespersons to organize public activities, various innovative promotional activities. Through scale and standardization of the agent system and chain operations, brand promotion in the scientific method as soon as possible to make products under the domestic and international markets.
if the early 90s as the development of the first spring clothing, so the early 21st century is the development of China's apparel industry second spring. The first spring is in people's consumption level of development scenarios roughly the product of emotional, and second spring is in the pace of China's integration into the global economy under a wide range of
in China's garment industry is willing to
of welcome and discuss your views and opinions, Tel: 13421332604, e-mail: [link widoczny dla zalogowanych]
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