Coach Crossbody Buyers Of Old Jewel coach diaper b

cole0jte5ad

a television commercial that began showing recently, a woman in her 30s places jewelry into a small box.
Steve crazy jealous, but very generous, she says, examining a bracelet. Then, putting an engagement ring into the box, she says, Marty he just couldnt get off the fence.
The ad running on cable networks including Bravo, Oxygen and Style is for OutOfYourLife.com, a company that mails a Break-Up Box that customers return with jewelry, for which they receive a check. (If the check is insufficient, they may return it for their jewelry.) The companys tagline: Its time to break up with his jewelry, too.
OutOfYourLife.com is a new venture by Lippincott, based in Pennsylvania, which buys scrap gold and other jewelry, mostly to melt down. Lippincott has an established business, GoldKit.com, but the new brand aims specifically at women, and takes a more subtle approach than many mail-in jewelry buyers, whose ads have proliferated as the value of gold and the need for cash have increased. ---------- fashion-china-jewelry.com

The industry leader is Cash4Gold.com. Its best known commercial made its debut during the Super Bowl and stars Ed McMahon, who nearly lost his home to foreclosure last year, and rapper MC Hammer, who filed for bankruptcy in 1996. In the commercial, Mr. McMahon contemplates selling his gold hip replacement, and Mr. Hammer his gold records.
We didnt want to go down to this slimy area where Ed McMahon and MC Hammer are looking to pay their mortgage, said Malcolm Karlin, president of Karlin+Pimsler [link widoczny dla zalogowanych], the New York agency that produced the OutOfYourLife.com spots. We wanted to get out of that desperation area and raise that bar.
Mr. Karlins agency was hired by Lippincott last year to produce ads for GoldKit.com, and he was at a meeting in the companys offices outside Philadelphia when he saw an employee opening a parcel containing a 5-carat diamond ring. She said, This is a person we hear from quite a bit, Mr. Karlin said. She has a bunch of boyfriends, and theyre very generous with the jewelry. From that, and a conversation with his co-worker who reported she owned three engagement rings, Mr. Karlin came up with the concept for the commercial. Lippincott liked the idea so much that, instead of using it as a GoldKit ad, it decided to build an entirely new brand.
Theres a whole core of women who have jewelry they would love to sell but who would not respond to a distressed, depressed approach [link widoczny dla zalogowanych], said David Taffet, majority owner of Lippincott.
The fact that there is a market for selling jewelry from exes is not news to Megahn Perry, who co-founded exboyfriendjewelry.com in 2008.
Ms. Perry, who is divorced, started the site after bringing her dust-gathering wedding and engagement rings to a pawnbroker [link widoczny dla zalogowanych], whom she found unpleasant, and a consignment store, where the commission seemed excessive. ---------- fashion-china-jewelry.com
On the advertising-supported site, which monthly draws 23,000 unique visitors who buy about 2,000 items, the tales are of relationships more tarnished than some of the goods.
My ex-husband bought this for me on our honeymoon, begins a recent listing for a ring. Too bad he wasnt as generous with his communication as he was with the jewelry.
Jeff Aronson, chief executive of Florida-based Cash4Gold, said that since its Super Bowl ad, the volume of transactions the company had been completing had tripled.
It really cast the company into American culture, said Mr. Aronson, who added that it had been mentioned repeatedly in Jay Leno monologues. (The economy is so bad, Mr. Leno joked in January, that Steven Spielberg sold his Oscars to that Cash4Gold company.)
But the ad also drew what Advertising Age called a backlash of negative news coverage, including a Los Angeles Times article that reported Cash4Gold had a D rating from the Better Business Bure