Dry and Hot Valley and prospects of development of

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Dry and Hot Valley and prospects of development of the advantages of wax apple

Some of the opportunities and challenges. Faced with these problems, many scholars have studied. But from the current-season vegetables in Hainan current situation of market development, and its still in the process of marketing is facing many problems. To maintain the Hainan-season vegetables in the domestic market competitive advantage, we need to face these problems and make greater efforts. First, the problems (a) of the positioning of the brand image of Hainan Province is committed to promoting ecological agriculture, green agriculture and heat for efficient agriculture, and the overall image of Hainan-season vegetables defined as high-quality green food. However, agricultural production areas in Hainan extensive operation to the main idea of sustainable development is still weak, deforestation and other primitive slash and burn methods continue to abound, and this caused a serious waste of agricultural resources. And the irrational industrial structure, there are loopholes in management, agricultural science and technology and other factors limited the Hainan-season vegetables inhibit the brand image of system development. Low quality of culture and skills of employees,[link widoczny dla zalogowanych], inadequate transport and other logistics facilities bottlenecks have not been fundamentally resolved. Therefore, in-season vegetables in Hainan marketing process, appearance and brand positioning-season vegetables to match the hardware and software facilities are not equipped to support their development situation. (B) the marketing problems of parochialism parochialism means of marketing is the off-season vegetables in Hainan, the marketing process, marketing method will be applied to narrow or change the application mode, not to play its due role. 1, the dissemination of market information. Communication means confined to exhibitions, press conferences, newspapers, magazines and general media network; and in addition to the winter fair, in other less involved in planning special events. Hainan-season vegetables in the face of falling prices are now sold, consumers do not understand a new variety of vegetables or as a result of staff negligence caused the public for quality-of-season vegetables skeptical of the situation, can not be effectively focused Combined use of diverse information dissemination. 2, marketing, use of resources. Emphasis on the development of the island's resources, while the island has been a lack of integration of the use of resources. At present, Hainan Hainan-season vegetables is committed to marketing and related production systems, transportation systems,[link widoczny dla zalogowanych], communication system and other mechanisms for information collection system, followed by the provincial department is committed to developing strategies and budgets, and building sales and marketing agency outside the province set of sub-model, that all markets are based on the use of marketing resources within the Island-of-season vegetables production, and not be able to integrate into the local market resources inside and outside the marketing system, which reduces the supply and demand between marketing resources on the market complementary use, resulting in loss of marketing resources. (C) Investment of Hainan Province, the marketing of agricultural products sold in-season vegetables in particular the huge investment on the sale, because agriculture is the primacy of the economic development of Hainan,[link widoczny dla zalogowanych], and the Hainan-season vegetables in Hainan agricultural product sales account for 20 % of the share. But overall, in-season vegetables in Hainan's investment in marketing resources on a narrow scope,[link widoczny dla zalogowanych], shallow in depth. Breadth mentioned here mainly for the use of marketing terms. Hainan-season vegetables in the sales cycle the main way to increase the use of exhibition orders, such as e-commerce, point-selling, etc. did not fully play its role of the market; and depth of marketing knowledge refers to the extent of the use and update, including marketing professional human resources integration,[link widoczny dla zalogowanych], development and use, including the sales process innovation in marketing theory. In these two areas of investment in Hainan Province, Hainan far-season vegetables to meet the market demand for development. (D) Crisis management mechanisms Hainan-season vegetables in the sales process, the price crisis occurs almost every year, and crisis management mechanism to play a remedial role usually can not even play a role. The root cause of this situation is the market supply and demand for in-season vegetables or confidence crisis, not an effective wax apple is a perennial evergreen fruit trees, underground root distribution from 0 to 120 cm wide range, shoot Zhifan Ye Mao, canopy density was higher, which can effectively reduce surface runoff and soil erosion. Ecological benefit is significant. Fourth, the development prospects with rising living standards, 21st century, pay attention to health and longevity in the elderly; beautiful women pay attention to beauty, eternal youth; young friends in the pursuit of good health and development, requested Jian Kang Zengzhi. Wax to its unique taste, rich nutrition and health care function and by the consumers of all ages. Although the development of hot dry valley area smaller wax apple, but its better economic and ecological benefits, will be the scale of development in the area, the formation of a new industry. �� 20085.1l �� __ [port _ [b] __ ��