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China card, the European core - Wuliangye wine market in advance

Ten several hundred million of the sales volume, they are sourcing, sales channels, brand recognition and so dominant, the wine industry, so the text in spring win l concentration showed obvious trends. Wang Xiaojun analysis that should not have a Chinese wine market opportunities, one from the dry product structure adjustment, with high, medium and low-end product mix changes, will bring a number of strong brands and some brands out, another opportunity from the external forces the impact of the last two years the wine industry does not appear dark horse, not because the industry no chance, but does not appear to break the existing pattern of power, many brands just started several major brand to the advantage of being flooded. Wang Xiaojun, said Wuliangye into the wine market, on the one hand the emphasis on product differentiation, on the other hand will be to mobilize capital, focus resources for market penetration. In addition, the domestic wine market actually exists two camps,[link widoczny dla zalogowanych], domestic wine and imported wine camp camp. Resurgence of the trend of imported wine market has revealed itself, but at present imported wine group scattered, chaotic, small prominent state, national Yap Wuliangye of red will integrate the borrowed part of the market. Yang also have to create the difference in the vast majority of domestic wine products and different business practices, Wuliangye into the wine industry does not invest in wine base, there is no acquisition of existing production resources, but the production of wine from the oldest in Europe, quality is most industry-respected in France, Spain and Italy and other countries directly imported wine, and then filling in the domestic production. In exchange for Wuliangye this approach, the author collected from two different perspectives. Respected party that Wuliangye very pragmatic,[link widoczny dla zalogowanych], domestic enterprises to do the benchmark is the European wine wine, as if to go Wuliangye as self-built base for domestic enterprises to the general development, one cycle is long, the second is also not necessarily be better than the quality of products get on wine imported from Europe. Therefore, Wuliangye this, in effect, is to create a new culture of wine consumption, giving consumers more value, both can be cut imported wine market. Wuliangye they can influence and several domestic big brands to compete. One dissenting view. Because there is no stable source of raw materials base and,[link widoczny dla zalogowanych], more prone to different production batches, taste, affecting the continuity of consumption. Wuliangye is a quality business operator to enter the port-c liquor wine market is nothing new, but its sales still far from satisfactory. Mainly due to consumption of red wine and white wine very different culture. Hard liquor companies brand to extend to the top of wine products. Some liquor companies entering the wine industry, the original brand Hot Topic grafted directly on to the wine, liquor think it can stand on the shoulders of development. This simple approach is often far-fetched only a negative impact on consumers minds, to the original brand of the product category definition, but may not have even tried out. Wuliangye there a way to overcome this dilemma? Wuliangye just a quality symbol, Wang Xiaojun explained. Wuliangye Group has strong credibility, they are following to do quality work is a closely related, specialized in wine production supervision, quality red wine in order to solve the worries of consumers. Yap State is itself the brand name of red Chinese and Western meaning. In addition,[link widoczny dla zalogowanych], in order to prevent the red wine, white wine operation j in the attack ideas, Yap State red wines specially selected outstanding sales team responsible for sales promotion, dilute the liquor at the operational level stereotype. Yap about the country positioning and market planning red, Wang Xiaojun told the author, the country's market position as the red-eup, Wine and other products compared to imports, the country's product line red long-eup, ranging from three hundred thirty yuan to the main sales price band, the regional market can be targeted to different inputs. At the same time the characteristics of the Chinese market. As for the planning of key markets, depends on how the country's investment. �� I Chia Tai Group of Hong Kong in the international wine grape bud j �� owned enterprises have established good cooperation base wine grape buds �� annual production capacity of 5,000 tons were imported from Italy, full wine grapes before the buds at the sound basis �� facilities and first-class professional and technical people can design a variety �� high. , The low 1 �� so you no longer work for others. Proud of your own goods heir you want it. Add duck to water: before the cold war to negotiate cents Huan words: 05S �� Xie gaze intently S6116302 ~ Kin true: o535. -6 Write 3 DW 100 Power Person: Mr. things took a boat 79 ��
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