brand planning

airjordan610

be introduced team, brand planning, resource planning and other aspects of sports executives from the United States, Germany, Singapore, China Taiwan and so on,[link widoczny dla zalogowanych], is the general manager of footwear Americans,[link widoczny dla zalogowanych], this is the first time, Li Ning, general manager level in the employment of foreigners. \On the other hand,[link widoczny dla zalogowanych], he hoped to convey a more important message is: with an open mind to enhance the ability of self-insight, to create knowledge-sharing culture within the company. All
the company's growth depends on two dimensions,[link widoczny dla zalogowanych], one is the level of growth, a vertical growth. Level of growth is carried out in accordance with the number of store growth. The second dimension of vertical growth, is how to improve the quality of the shop, the single-store revenue increase this year. From a competition point of view, the higher the level of the market, single-store maintenance costs will be higher. Do the brand, if not on a stable foothold in the market is not enough. In 2005, Li Ning, the company almost 75% of the revenue from the sale of authorized dealers, only 20% of the business is operated stores completed. This means that Li Ning,[link widoczny dla zalogowanych], the company's strategic positioning has been placed on the core brand. In the third-line market, Li Ning has also set up shop set strict standards, such as the market has just opened shop in the next layer of the standard can not be less than 70 square meters.

This is just the first step. According to the plan, Li Ning brand new 2014 operating income reached 18 billion,[link widoczny dla zalogowanych], the Li Ning, a supply chain system will support the Chinese local brands international expansion. In fact,[link widoczny dla zalogowanych], the company's management is aware of the knowledge and skills, leadership brought new challenges. In 2010,[link widoczny dla zalogowanych], Li Ning, an increase of 53 online learning course will involve the updating of knowledge, leadership and so on. Human resources personnel to develop the corporate strategy model, more international talent to 。
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