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light of various blog articles recently commenting on the demise of English language blogs about China as a whole, I note weve been mentioned in dispatches a few times. I rarely comment on blogs [link widoczny dla zalogowanych], however to throw my own personal views into the mix and explain at least where China Briefing and this site fits into the equation, it seemed churlish not to react. The synopsis of the death of English language blogging in China came from this original piece by Jeremy Goldkorn [link widoczny dla zalogowanych], one of the pioneers of blogging in China through his (now blocked by the Great China Firewall) Danwei site, along with blogmeisters Kaiser Kuo and Will Moss. Lamenting the loss of several blogs, they wonder what has or is becoming of the form.
Essentially, they miss one important element. Blogging about China, in English, is a limited market. The rise of China as a subject for mainstream media however coincided with the advent of blogging, and the free form of the internet meant that anyone who could write about China suddenly had an audience. While that was initially a brave new world, human nature crept in and soon familiar misbehavior such as flaming, general abuse and comments bordering libel, if not downright scurrilous were bandied about as if the absolute truth. The concept of free speech became lost in the naive days of internet freedoms in China, and mutated into Ill say anything I damn well please regardless of the consequences and with little thought or care towards the people they were targeting. Blogging at that point degenerated to the bottom of the pile in terms of journalistic credibility. There were too many people posing under pseudonyms, and using proxy servers to cover their tracks. The most basic human right of all, the right to be heard truthfully, was subverted by the inherent freedom of the web.
At China Briefing, we watched all this with some bemusement. Publishing a free print magazine since 1999, we were tardy arrivals in getting into the blog scene [link widoczny dla zalogowanych], realizing a little late that not having such an outlet was damaging our marketing capabilities in the United States in particular. This online content you now read derived from that evolution, and this site was originally promoted as the China Briefing Blog. In terms of interacting with other blogs however we encountered a world of suspicion, ego and a total lack of transparency, and sometimes often outright hostility. Re-branding the site as China Briefing News and dropping our blog roll, we removed ourselves from the blogosphere to some extent, wanting to be rather more up-market in content and positioning. Although commentary is still very much part of China Briefing, and thus fits into the blog definition, we realized that the concept of blogging was not really going to fly as an outlet in its own right. And to some extent, thats proven to be the case. Blogs by default, especially in a country with a high percentage turnover of expatriates such as China, tend to be impermanent. There is no money in it, and people quickly tend to run out of things to say, or lose interest. Inexpensive to set up, they require hard work and attention to detail to maintain. In other words, blogs tend to have a built in obsolescence in the gap between the low cost of set up and the high cost of sustainability.
Without doubt there are of course some very good blogs about China out there especially in Chinese! But of those that are in English, the form has tended to morph into a commercial enterprise, typically being part of a marketing strategy for a business, or an individuals career. Thats fine, but still takes investment, either in time or in infrastructure to support. Prior to the arrival of the blogs as a means of marketing, we were content to produce China Briefing Magazine for free and distribute it around China. With the website version appearing, that morphed into an online version, again for free. However, although that was fine as a marketing tool, in order to get the quality levels maintained in terms of content, costs began to rise. That meant th