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M the basic theory
1.1CRM meaning
CRM is a management software and technology. It will be the best business practice and data mining, data warehouse, one to one marketing, sales automation and other IT work closely together, as the company's sales, customer service and decision support, a business automation solution successful business model from traditional to modern to e-commerce-based business model transformation.

Business development resources on their own to organize and plan effectively, in human society from the "product" oriented to "customer" guided age of today, companies began to customers as its key assets, customer choice determines The fate of a business without customer resources, their products can not be achieved in exchange for all business activities will be ineffective activities. In many industries, the complete customer file or database that is quite an enterprise value of the assets.

CRM is also a business and customers to improve the relationship between the new management. It is implemented in the enterprise market business Pin , Sales, customer and technical support and customer-related areas to enable enterprises to better focus on customer behavior to effectively manage their business.

Customer relationship management (CustomerRelationshipManagement) was the first by a famous American IT analyst firm GartnerGroup proposed, applied rapidly in Western countries a set of management theory system, it is a kind of overall enterprise strategy is to rely on information technology to achieve The new management model. As the different CRM system providers emphasized different focus, on the understanding of CRM is also not yet allow all parties to accept a unified definition. GartnerGroup view, CRM is a business strategy for enterprises, it is the division of the customer to effectively organize enterprise resources, develop a customer-centric business activities and the implementation of customer-centric business processes, and as a means to improve business profitability, revenue and customer satisfaction. Currently, CRM in our country has been a rapid development.
Business and customers with various kinds of relations, including: sales process simple business relationship occurred; in corporate marketing and after-sales service occurred during the relationship; contacts with target customers, the internal sales personnel, the event and the whole process with customers-many relationship occurred; should also include after-sales service process, the business services staff provide care activities, a variety of service activities [link widoczny dla zalogowanych], service content [link widoczny dla zalogowanych], service records results. Overall management of the various relationships, will significantly increase the marketing capabilities [link widoczny dla zalogowanych], reduce marketing costs, control of the marketing process which may lead to customer complaints of various act

enterprise and customer relationships that occurred
CRM first is a management philosophy, its core idea is to business customers as the most important corporate resources, on the one hand so that they can collaborate to establish and maintain a range of clients and Cooperation Partners effective "one to one relationship", so that enterprises improve customer service and in-depth customer analysis to meet customer demand; the other hand, through information sharing and optimizing business processes to effectively reduce the cost of doing business.

1.2CRM

client is one of the important business development
CRM is not the same as pure information technology or management techniques. It is an enterprise business strategy, aimed at the enterprise based on customer segmentation to restructure and strengthen the behavior of the customer satisfaction and connection between client and supplier processes to optimize the business profitable, increase profits and improve customer satisfaction. The core of management thinking