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Lung Poon oil, and rapid response to lay the cornerstone of development

[link widoczny dla zalogowanych] boraid.com/darticle3/list.asp? id = 119009 | / darticle3/list.asp? id = 119009 | 59
information collected and form opinions quickly process business the lifeline of survival and late step is likely to mean a lost opportunity, which means one step ahead of rivals. Lung Poon oil not only established a complete customer management system, and the formation of a rapid and effective mechanism. Every day, general manager Dan Junfeng to go through the CRM customer relationship management system to capture the market trends so that timely treatment, the deadline for comments to the appropriate departments to resolve. In the Lung Poon petrochemical, every two or three days, and sometimes every day, these market dynamics will be issued directly by the General Manager to the relevant departments, and the resulting effect is a clear: customer handling of all complaints and suggestions significantly faster than its competitors, agents for the company's service satisfaction has always been maintained at a higher level.

effective decision-making enterprises and timely feedback from the market, the market how the information is fed back to the headquarters of a steady stream of it? First, Lung Poon has a network of real-time communication capabilities with the where they will learn from the various views of customers through remote login CRM customer relationship management system, directly to the company's high-level reporting; Moreover, Lung Poon's customer service department, marketing department and other departments will communicate regularly with customers, trivial for them to solve various problems and practical. Long Run Bo Pan Rui oil pipe, anti-fast processing speed of development of the line should be the cornerstone laying.

line to the international standard car, the engine manufacturing process in progress, the vehicle for the oil quality requirements are increasingly stringent. To maintain its competitive position, strong R & D investment is essential. At this point, Lung Poon Sinopec has a unique advantage. Lung Poon, general manager of industry technical experts, Shi Junfeng is born after the creation of Lung Poon petrochemical, he absorption, digestion and the international advanced technology to create products with independent intellectual property rights of lubricant oil as the world-renowned brands to catch up an important way. Cutting-edge research and development with representatives of industry, the level of 3E Lubrication Technology Laboratory fully cooperate, the introduction of new technology in line with international standards, new products and quality control assurance system to continuously improve the In 2009, Lung Poon user needs for independent research and development of the market has been very popular on our customers, Mr. Shi Junfeng I also recently was named this year's

the same time,[link widoczny dla zalogowanych], Lung Poon is currently one of the few fully realized Lung Poon of the base oil, additives and other raw materials,[link widoczny dla zalogowanych], without exception, are from Japan, South Korea, the United States, ensuring the quality of the oil with domestic and international giants At the same time, the company in the Currently, General Motors, through the global automotive industry TS16949 quality system certification, Lung Poon has signed a cooperation agreement with Alibaba, begun to use its

CCTV advertising for the new face of car owners, as long as opening day's drive, the oil products that must be consumed and, therefore, oil is actually a much closer FMCG categories of industrial products.

since late last year, the financial crisis swept across almost all walks of life, and the performance of the automotive industry is Since the State Council issued the July's passenger car sales growth rate reached 70.54% year on year. Correspondingly, the boost in this hot market under the surge in oil sales to non-immune. Therefore, Lung Poon resolutely decided to take the big FMCG advertising intensity line in this year's large-scale CCTV advertising plans, catch up with the automobile industry express the extraordinary development of this tour.

to help establish a more powerful agents in the local brand influence to further improve operational efficiency, Lung Poon the one hand, high-density ad CCTV bombing, to seize the commanding heights of brand awareness. The Facts have proved that the CCTV advertising campaign for the product sales play an immediate role in promoting: April CCTV reached 70%. August, antifreeze into the season began, Lung Poon's Continued its ad-round lead of the Lung Poon sales of various types of oil products rose, many new customers come here especially is so dedicated to investment in channel development department busy. According to the present rate of progress, Lung Poon is expected to fully completed in 2011 above the county level in the national market network layout, complete a strong brand from a regional to a national brand channel changes.

system boosting agents grow

many domestic enterprises and cooperation between agencies is also limited to products, the level of greatest concern to business is nothing more than product sales, cash , distribution, etc., for the agents of this special group of management and growth of their own are seldom taken into account. At this point, Lung Poon practices and other companies have very different: first, the agent structure is relatively stable Lung Poon, emphasizing the common development with customers, agents are not easily replaced; many tens of millions of years of large sales Customers are started from the family-run shop, together with the Lung Poon, wind and rain in the market for many years to grow up. Second, Lung Poon for the agents has a very complete training system, such training is not only reflected in the product level, but also includes the daily management activities of the content. In addition to arrangements for new customers to the company each year for this collective training, Lung Poon will be organized each year the concentration of agent sales training activities, training of good products to help customers, sales staff proficient in corporate culture. In addition, Lung Poon cost millions of dollars each year to organize large-scale brand summit to jointly invite agents around the brand development strategy. By the depth of cooperation at all levels, Lung Poon took the company to a large number of customers of business development, the old cottage as a healthy development of the company,[link widoczny dla zalogowanych], the cohesion between the customer and Lung Poon natural growing.