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ORANGE EKSTRAKLASA
Dołączył: 03 Mar 2011
Posty: 720
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Ostrzeżeń: 0/5 Skąd: England
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Wysłany: Śro 15:24, 13 Kwi 2011 |
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3 sentence 3 minutes to share sales of 12 products
long-distance bus stop today, starting at the time, saw a sales reported by Lang 3 words in 3 minutes successfully sold 12 newspapers, their selling techniques that work on friends who engaged in the sale may be inspired should share with you in this.
When is the time 11:52, most of the passengers baggage has been placed well, in front of the car inspection station waiting for staff to do a final check on the car after that can start, leave the car there 3 minutes. Then came a middle-aged man, pretty neat appearance, armed with about 30 newspapers around ---- I carefully looked at, only one newspaper in his hand: The first sentence is:
Comment 1: the sale of products; in here, with only a newspaper vendors on the train for sale, conscious of the product was planning, in such situations and circumstances, to limit and guide the customer demand is more than important to meet customer demand; choose their products being sold, in fact, chose their target customers; only to determine which set of products to customers to meet their needs, improve the speed and number of transactions, while also reducing the investment risk, reduced inventory risk, input and output ratio has increased substantially. In fact, the business process as well, who are our target customers? What we provide them with products and services? Many companies have chosen to meet as much as possible all the needs of all customers, or to meet all the needs of target customers, but did not take into account the effect of input and output of specific products, the blind on the new products, new product can bring benefits and risk assessment system and without the right way! More customer choice, transaction costs and risks go up! Profitability per unit of product is also reduced, while the loss of business caused by the unnecessary and wasteful, the long tail does not apply to any place.
Comment 2: The location and timing of the sale; in determining the products and target customers, the vendors sell selected current approach to the most prone areas to purchase decisions, the time of the disadvantages into advantages, the use of The hasty decision time and information asymmetry, the deal quickly; compared with the traditional kiosks, hawkers of products so that customers do not pick the room, but the hawkers but effective use of space and the potential sale of the interests of state and rapidly increase their sales. And we all know that 5 out of Mao's newspaper kiosks sell can be sold for 1 yuan in here, bring a single product unit gross margin is much higher than newsstand sales margin, sales outlets and sales timing can create higher than normal The additional profits (monopoly) profits. Of enterprises, sales outlets and distribution methods selected from the marketing model, marketing model and channel model is the core of innovation usually means that the channel model innovation, creating their own competitive advantages and characteristics.
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hawkers on the train the second sentence: Daughter of police reprisals by; Gan Jiang Road, took place in a car accident ....sharing.
Comment 3: vendors use their own language and singing humorous presentation style of sales and customers quickly narrowed the distance, and the psychological advantage of people's curiosity will be attractive to some of their newspapers thematic gossip news shows, newspaper hawkers is clear that he is able to provide customers what (selling point) - not a professional or a rigorous scientific work, but his entertainment gossip, and sent the car time feeding frenzies, know your target customer needs (buy) what - kill, kill the car's time; so aware of their customer needs and characteristics of their products, how to trigger their potential needs and stimulate their deal? We analyze, in the car if the customer did not buy a newspaper, which can determine there is no real consumer demand, but here it is important to stimulate their formation needs in a short time and reached a deal. In the enterprise sales process, meet the practical needs and creating demand are two different concepts, creating new demand for the formation of markets and profits is staggering. Therefore, the target customers of consumer psychology is very important, which is the key to the entire value chain,[link widoczny dla zalogowanych], the beginning of the most rings, but also the core business model. But we in the actual operating process, often gradually deviated from our original location and out of the core. And effective selling point for our dissemination and outreach, but also need to target the needs of customers or the interest created by our point.
hawkers on the train's third sentence: 2 times after shouting after the car's passengers have to buy out his change, I counted the dark, at least 12 people money to buy a newspaper, in such a short span of three minutes, at least three sentences sold 12 newspapers, newsstand sales gained far more than the profit income, while hawkers off into another car after leaving the bus in ......
Comment 4: in sales process, how to grasp paid off? If it fails, ranging from little response, while in naught. So, once again clever move to buy the last one string: At the same time,
While this is occurring in a particular case of a sales environment, but can be seen from this case, the mode of successful sales is not just a victory, but also a victory on sales techniques! We need more is the customer value chain as well as psychological and other aspects to consider! The implementation of the sales process, we can not only see the surface of buying behavior, but more should be concerned about the substance of sales, so that it can more effectively achieve their goals. Although this case is life, but life is marketing!
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