0411dfhrr
KLASA B
Dołączył: 11 Kwi 2011
Posty: 34
Przeczytał: 0 tematów
Ostrzeżeń: 0/5 Skąd: England
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Wysłany: Śro 10:16, 25 Maj 2011 |
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e money with my autoresponder. Boy,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], not a day went by that you didn't hear that flying out of my mouth.
I'd heard a ton about the value of repetition when it came to putting my goods and services in front of my HOTTEST prospects, and I completely understood the value of ADDING VALUE each and every time I wrote one of these autoresponder it wasn't yet right.
It wasn't soup yet!
Why?
Because as I look back at my zeal to make money with my autoresponder I was so caught up in the marketing mechanics of it (the Squeeze page to the opt in,[link widoczny dla zalogowanych], to the thank you for subscribing that I forgot that a great sales process meant nothing if my email copy was horrible.
And truth be told, it wasn't great enough. There wasn't enough of me in my emails!
The result was what you would expect the result to at attrcating the right visitor and getting their email and first name, then pitiful on conversion.
As a copywriter (from Madison Ave no less) you'd think I'd have known better.
But no.
It wasn't until I ran into someone I respect as a writer that things changed drastically for me. His advice was so simple I almost didn't take it to heart. He wondered aloud why I was trying to sell ANYTHING.
After all,[link widoczny dla zalogowanych], he went on, no one wants to be sold to. YOU KNOW THAT. Of all people, Kevin, with your background, you know that one!
It took only a second to sink in.
What he was telling me was something I did and so know.
It is great writing in your autoresponders that make the difference. My need to make money with my autoresponder was so paramount, I was leaving out the MOST IMPORTANT PART. The talking to the buyer in a way that she trusts me part!
I've never forgotten that piece of wisdom.
Now I design my autoresponder proxcess BACKWARDS making sure that I know how I'm going to be talking to my prospects LONG BEFORE I care what size TAHOMA I use on my Squeeze Page.
I wanted to make money with my autoresponder and I got a lesson in humanity, and humility!
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