Cursive how to become a supreme culture, analysis

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Cursive how to become a supreme culture, wine and operation of the causes of

Looking at the world wine culture, splendid Chinese civilization as a shining pearl of China's wine culture, with its long and profound source stream, the undisputed pinnacle of the world's wine culture. However, very inconsistent with it as China's liquor industry is the banner of That in most high-end, when Chinese people are drinking wine, which for each of the Chinese people say that it is an embarrassment, a kind of regret.
The reason is China's liquor industry is not entirely rooted in a genuine wine culture in China, and China's most outstanding traditional culture with the perfect combination of high artistic taste and deep cultural connotation of the Supreme Cultural Liquor brands. To achieve the great rejuvenation of the Chinese nation to be proud breed a large number of world-class brand. Five thousand years of Chinese liquor industry sources have profound wine culture has a long history and unique production process and fully mature technology, in fostering world-class brands, it can be said to be unique, but also duty-bound. Famous through the ages
representative Li Bai, As a among the most perfect combination. As a wine carrier, cursive will be invaluable through the wine culture of get great benefits for the Chinese wine industry and also a proud breed of world-class brand. The introduction of cursive will also promote the best most effective traditional culture, especially the wine culture, thereby enhancing the overall liquor industry in China's public image and status of the Chinese liquor industry to explore development of a greater benefit from space for the Chinese wine liquor industry in the world as it should win the position.
cursive serve the country with industry, national prosperity as its mission to achieve the best brands and the overall efficiency of society as the core concept of operations, to the cursive developed into world-class brand of Chinese wine industry and promote Chinese culture revival and the great rejuvenation of Chinese nation as the ultimate goal to pursue. However, to cultivate a world-class brand, after all, is an extremely complex and difficult systems engineering. This is their own power alone is totally unacceptable and must be combined group of like-minded industry elite, strategic partners and strategic partners to work together to complement each other achievements feat. Cursive project will adhere to the principles of resilient aim at long-term, within its capacity to develop, market and practical operation of the program, through culture, brand and capital operation, the largest of all partners to achieve win-win situation.
II: cursive of cultural articles
1. and the soul generation, generation after generation of far-reaching impact, which transcend time and space, generation after generation in the widely read today immortal chapter. the mother river of Chinese nation
  brought the Yellow River, we immediately think of that description of the Yellow River, famous through the ages, Not that a poem can be like Over a thousand years,
2. Li Bai of the wine culture is to make the largest contribution. Chapter of I'm Born with, daughter cleared up again. Chinese wine culture in the most precious and most worthy of carrying forward the straightforward, romantic, confident, bold, free and easy spirit in the Because of this,
3. Zhao Yi, version of the global dissemination.
3) . Mao Zedong and the handwritten a
4) since 1999, with Jiang Zemin and other leaders went to the site enjoy, and instructed to continue this activity long-held and decided starting from primary schools across the country to promote the activities of Famous Chinese poetry recited to better carry forward the traditional culture of our finest.
5) Hong Kong and Macau following a secondary school teaching Chinese language table of contents, the recitation of the contents, is one of only a language teaching and poetry with drinks upon the theme of celebration. High school students from the autumn of 2000 has started to accept a new set of educational materials, since the fall of 2002 from 60,000 a year high school language teachers in the country to use at least two hours more than 700 million high school students to teach, high school graduates can recite the whole chapter, Today, mankind has entered the era of knowledge economy, well-educated high-income people who will become the absolute level of the main successful, which means,
III: cursive market analysis articles
1, cursive positioning
cursive - Famous through the ages the wine culture, wine carriers Extreme
1)
cursive cursive target market target market be located in the cultural charm of cursive and touched the high-income sectors of successful people. Preliminary success of China's current high-income class has 12 million people, which determines the cursive market prospects will be enormous.
2) cursive brand image positioning
positive, straightforward, confident, bold, free and easy supreme cultural image and the common good wine, good social image.
3) cursive product positioning
a. Famous through the ages as the supreme cultural wine wine carrier, cursive should be completely rooted in the Chinese wine culture, the the perfect combination of traditional culture, highlights the deep cultural connotation and high artistic taste, so that the cursive overall outstanding and distinguished.
b cursive custom wine and bulk wine, custom wine

cursive cursive custom wine refers to the Some mature liquor brewing process and a variety of excellent traditional Chinese art of flexible, organic, the perfect combination of art suite, each piece will have a profound cultural connotation and high artistic quality, uniqueness and investment collection. Custom first introduced cursive cursive in the top wine is wine, wine and custom manufacturers into custom wine, liquor products will gradually cover all the major degree of aromatic series. Manufacturers of custom wine is cursive to establish and maintain the status of supreme culture, wine and good image of social welfare, and actively promote wine and bulk wine, custom marketing requirements, but by special custom cursive cursive manufacturers of art package. Custom wine means the customer based on customer requirements, specified by the customer, specifically designed to meet specific individual needs of our customers customized cursive art of the package. Custom wine culture in maintaining cursive the supreme position and good wine, the image of social welfare, and has been actively marketing bulk wine will also play a crucial role.
cursive bulk wine, bulk wine
cursive means completely rooted in the Chinese wine culture, the China's best technology and the perfect combination of traditional culture, highlights the deep cultural connotation and the industrialization of high artistic quality mass production cursive. Cursive bulk wine business will be divided into super-channel specialty retailer and foodservice products specifically developed for products sold in bars and nightclubs and other special occasions, sell products, products will gradually cover all the major degree of liquor flavor series and a superb treasures, fine, normal in all grades. Mainly used for bulk wine to meet successful people Yi Banxing consumer demand, corporate profits will primarily bulk wine to achieve.
4) the price positioning
cursive cursive custom wine custom price positioning will depend on the specific circumstances. The common grade cursive 500ml
bulk terminal in the sales price of wine will not be less than 450 yuan / bottle
2, cursive cursive
target market analysis of competitors in the domestic target market is international competitors around the 90s of last century to enter the domestic market, They all have a historical continuity, stability and standards of quality control, rigorous scientific brand extension, unique brand positioning, core stability and inheritance of talent, technology and market innovation conservative elements of the six, after 10 years of steady business their target market in China has achieved good results. According to statistics Hennessy total 2002 sales in China up to 20 million cases (240 million bottles.) In absolute volume terms, this is Beijing, wine sales in Beijing thirty-four tons, sales fifty-six Moutai in Beijing as pale into insignificance compared to one hundred tons, but the brand value at every turn brought several hundred thousand dollars of high-end position no worse than in big sales on the domestic wine brands. Cursive target market in the domestic opponents of competition and cooperation is the big domestic manufacturers of liquor located in the 300 yuan / bottle above the high-end brands. Such as wine dollars. Cursive will join the big domestic manufacturers of high-end liquor brands to in the domestic high-end liquor market dominance instead.
3, cursive Competitive Analysis
1) cursive five years will be completely rooted in the profound origins of the best long stream of national culture, especially the wine culture, relying on the and poetry as its theme and asked to recite the whole chapter is renowned. Country every year for cursive cultivate loyal at least 70 million potential consumers, 30 years after the success of at least 21 million people will become loyal customers cursive. This is the longest operating history has only been 380 years of the world's several major wine brands can not match. Big domestic manufacturers of liquor located in the 300 yuan / bottle above can also rely on high-end brands though origin stream length of five thousand years of profound culture and unique wine liquor brewing process mature, but not through the ages with cursive is the Famous wine carriers wine that become the supreme unique cultural heart of cultural superiority.
2) formed by the successful businesses and successful people to create and dominate large sectors of the social wealth, has a very high standard and the most robust consumer spending power, their consumption is to meet the purpose of a sense of accomplishment. The development of social and economic sectors of successful growing consumer market as the most promising market. I'm Born with, daughter cleared up again.
3) With the acceleration of globalization, international exchanges in various fields will be more and more and more frequent. Either visit or visits, whether dinner or gifts, as a , bold, free and easy excellent national character, but also reflects the respect and courtesy for each other.
4) as a reciprocity in the feast of choice wines with wine and gifts.
5) as a
4, cursive target market forecast:
China's economic prosperity, creating a large number of millionaires and expanding middle class, the speed of the global luxury goods giant eyebrows. Rushed toward global luxury giants in China's cities, shop inspection, promotional products, to attract a large number of consumers pay attention to laying the market foundation wear. Industry experts estimate that China has only about 1% of people have sufficient income to consider buying high-end luxury goods. But Morgan Stanley analyst Claire. Kent said after the per capita income reached $ 2,500, luxury consumption will rise sharply. He expects the final consumers of luxury goods in China will reach one hundred million people, comparable with Japan, will become the world's most profitable luxury market. She said in a recent report, ;. Although the duties and other taxes
so prices rose an average of 65%, but the business of imported luxury cars in China is very hot. The first five months of this year, BMW sold 7,621 cars in China, more than 60% over the same period last year. Last year Bentley sold 70 cars in China, of which 19 cost more than a million dollars. June, the Ferrari showroom in Shanghai opened, dozens of Ferrari roar in a crowded street passing. In a few days after the Beijing Auto Show, Daimler - Chrysler's manager introduced to the crowd Maybach 62, one of the two buyers, 27-year-old golf course developers Wang. He, together with various taxes and fees, including paid a total of $ 900,000, in the day wearing a T-shirt and sneakers to get the car keys.
preliminary success China's current high-income class has 12 million people, according to the latest statistics in 2003, up to 5 million people in the mainland billionaires, millionaires nearly 24 million, an increase of 12% in 2002, and these rich the hands of their total wealth is soaring to 969 billion U.S. dollars. The number of wealthy individuals in Hong Kong also increased by 30%, reaching 4.5 million of its total wealth to 437 billion U.S. dollars. Wealthy individuals in Taiwan increased by 4% to 5.2 million people, while their total wealth to 169 billion U.S. dollars.
2000 年 8 月 GSK shares launched its leading product, In Hong Kong, Guangdong, Sichuan, small-scale test marketing, even before the end of 2000 to achieve the main income of 54,790,000 yuan, 30,377,600 yuan that year to achieve the benefits; 2001 in Hong Kong, Macao, Guangdong, Fujian, Sichuan, Shanghai, Beijing region sales income 185.31 million yuan, to November 30, 2001 realized a net profit of 72.86 million yuan; began in 2002 into the national market sales 280 million yuan, net profit of 63.8 million. Sales in 2003 rose to 540 million yuan. According to the 2004 first and second quarter sales and Sichuan Quanxing Co., Ltd. for the The current 70 yuan / bottle of liquor over the gross margin exceeded 60%. plenty of working capital
If so, a conservative estimate released in cursive 5 custom marketing year is 2000 bottles of wine sales, bulk sales of 3.5 million bottles of wine sales value exceeded 10 billion, more than 5 million gross ; By 2030, China's population will reach 15 million, a conservative estimate there are 30 million successful class, with an average consumption of only 3 1 year 1 bottle cursive, then a total of 10 million bottles a year, sales volume will reach 40 million, Gross profit more than 20 million.
Thus, cursive with .
four cursive mode of operation
1, form the core operation team
cursive cursive core operations team will be cursive within the liquor industry in all aspects of the market's confidence in the future elite, whose leader asked the prime of life, both moral and preparation, good network of people with rich experience in large-scale liquor business operations, high prestige in the industry. Cursive core operation of the team will be solely responsible for the specific operation of cursive, cursive build up the core operation of the team after the first job is to build cursive Wine Company Limited and the introduction of strategic shareholders and strategic partners
2, the proposed introduction of a strategic investment shareholders
1) the main representative of the liquor flavor manufacturers
2) the strength of the regional market liquor dealers
3) have strength of the high technology production and printing and packaging bottle manufacturer
4) the strength of the regional market media advertising, packaging design, marketing, planning such companies
5) China's top art auction
7 ) in calligraphy, painting, poetry, art pottery, art glass, sculpture, and most other areas of national characteristics of folk art with a deep knowledge and high reputation of the individual shareholders
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other extremely optimistic about market prospects cursive Investment Company
3, the proposed introduction of a strategic partner
1) Chinese Culture Promotion Society
2) China Federation of Literary and Art Circles unit of the following members of the Chinese Calligraphers Association

Chinese Writers Association, the Chinese Artists Association

Chinese Musicians Association, China Association of Folk Literature and Art
3) China Youth Development Foundation
4) China Liquor Association
5) drinking culture of China Association of
6) Li Bai of China will
7) Li Bai Memorial
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Jiangyou City Government
9) Maanshan Municipal People's Government
4, cursive Wine Company Limited
cursive Wine Company Limited aims to serve the country industry, national prosperity as its mission to achieve the best overall efficiency of enterprises and society as a the company's core operating philosophy to the cursive developed into world-class brand of Chinese wine industry to promote the revival of Chinese culture and the great rejuvenation of Chinese nation as the ultimate pursuit of corporate goals.
5, cursive Wine Company Limited's organization and management structure
cursive Wine Company Limited will be based on the operation of company law and the requirements of modern enterprise to build the company's organization and management structure to ensure the successful realization of business objectives.
6, cursive Wine Company Limited's capital structure
cursive Wine Company Limited capital structure will be designed to ensure that all parties are attractive enough, and most conducive to progress wine operations.
V. cursive of marketing articles (the case of full funding)
21 century is a cultural marketing, public marketing, brand marketing, customer relationship marketing, integrated end-marketing effectiveness of play time. Cursive Wine Company Limited to build a highly efficient high-quality own combat effectiveness of the marketing team to achieve the most effective of the regional market development and control, to create a customer, brand-oriented culture of a firm and lasting competitive , high efficiency, easy control of the terminal marketing network. Cursive Wine Company Limited will be in the regional market is gradually set up its own marketing subsidiary in order to achieve the target market of the provincial capital cities most direct and effective development and control. Other small urban market through the cooperation with local distributors to indirectly explore the depth and control. Cursive Wine Company Limited will be the first to open up in Beijing, Shanghai, Guangzhou, Hong Kong,[link widoczny dla zalogowanych], four in the market, with one to two years succeeded in occupying the land in and around these four markets, three to four years and then use the other medium-sized occupation of the country urban target market, the cursive into a highly profitable operation, covering the country's supreme cultural wine brand, so as to cursive developed into China's liquor industry is proud of the first world-class brand laid a solid foundation. Cursive sales launch of the first 5 years, the bulk wine being only introduced flavor, the two flavor sauce, custom wine, white wine flavor should be covered by it, except flavor, Maotai be produced by himself, the other cooperation with other manufacturers flavor produced.
1, cursive's corporate website (URL: [link widoczny dla zalogowanych])
cursive construction of the corporate Web site should be listed in cursive completely constructed before the good, and built cursive after the corporate website should be:
1) focus on showing cursive business purposes, corporate culture, corporate image, product, business trends, industry dynamics, the window
2) Introduction , publicity, promotion, promote China's traditional culture and process fine position
3) cursive custom wine online marketing platform
4) cursive marketing service support platform
5) enterprise and between enterprises and customers, clients and customers, businesses and the community platform for interaction between the
6) introduction, promotion, support and promote the public welfare of the platform
7 ) fine national traditional culture of China and the process of mutual exchange and display of self-lovers stage
2, intended to open 800 nationwide free service hotline
3, br /> the urgency of cultural renaissance, and fully mobilize the cursive of the target audience the history of mission revival of Chinese culture and social responsibility, encourage cursive target audience can be more proactive to set an example for the renaissance of Chinese culture so strong comprehensively promote the great rejuvenation of the Chinese culture. to successfully develop a good social image of the target market.
Note:
4, custom wine marketing
1) manufacturers of custom wine pioneers of the manufacturers marketing
play custom set of wine marketing, establish and maintain cursive on the supreme cultural status and public-spirited wine industry to successfully develop a good social image of the target market is essential. Custom wine manufacturers and the Chinese culture through the Association, the China Youth Development Foundation, China's top art auction and other strategic partners of the depth of cooperation in culture, launched a charity auction in the form of reception, as a activities of the Chinese Cultural Renaissance works of cultural reception in the host charity auction held at least once a year the regional market; the art of wine auction cursive custom packages of calligraphy writing to provide friendship; auction as club guests invited include local political, business, entertainment industry celebrities and fashion industry; auction proceeds will be used to promote the carrying forward China's traditional culture and fine China Youth Development Foundation Star of Hope, reading ancient poetry, Chinese Scientist Award, Ten Outstanding Youth of China, afforestation projects and lead the more successful of these public welfare more attention and investment, thus boosting the whole society on the public welfare more attention and investment. Especially in the Beijing market launch of the first manufacturers of custom cursive culture of wine charity auction organized a reception to be well-planned well-organized and efficient implementation, as far as possible at the highest level, the highest level, the most solemn, and strive to turn them into a certain period successful people within the country the most powerful elite, the most meaningful and far-reaching an event. Cursive's corporate Web site will also make a great debut around this event and to maximize the driving cursive custom wine and bulk wine sales.
2) wine marketing
customized custom wine mainly through cursive corporate website and the core regional markets cursive brand stores to sell. Custom wine in addition to the marketing of . Specific methods such as: the establishment of cursive VIP customer club and effective activities; and the country's top art auction company, successful club and clubs, and other luxury goods companies such as sharing of client resources; at the airport, high-end conference center, high-grade communities, upscale restaurants and places of entertainment out of these successful people often gather to put the shocking and highly targeted advertising attractive; concern in the very high degree of success of TV programs and other media advertising; sponsors various high-level high level meetings and forums; Liaison Office with the high-end consumer entertainment activities.
5, bulk wine sales
cursive Wine Company Limited will be the first to open up in Beijing, Shanghai, Guangzhou, Hong Kong, four in the market, with one to two years succeeded in occupying the land in and around the four market and then occupied the country three to four years to target markets of other cities. Cursive first five sales of bulk wine were the annual sales target of 60 million bottles, 130 million bottles, 200 million bottles, 270 million bottles, 350 million bottles. Thank made the courageous and effective operations. Cursive bulk wine sales will refer to the operation of their ideas, learn from their success factors and the to ensure that the cursive bulk wine sales targets achieved.
colleagues welcome criticism, correction, exchange and make it more fleshed out, the core operation team interested in joining the cursive of the industry elite and potential shareholders equity strategic investment please contact me.