puma shoes Advertisements from the controversial c

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Advertisements from the dispute with the global marketing of cultural differences

Able to In fact, these I guess the critical remarks that may be the traditional stick older who is not a large part of their target consumers Nike and Nike and McDonald's McDonald's target consumer base is mainly young people, their traditional culture limited experience, there is not much natural reaction, of course, there is no very strong feeling of being offended. I believe now rarely choose to get married young dragon and phoenix carved furniture accessories, there are fewer young people will like that strange synthesis of animals? Let us not on the evaluation of young people in the poor situation of traditional culture, media Publicity does exaggerate the impact of these events. One is a fact, however exaggerated, is also a damage to advertisers for this situation should be some action. At least among the campaign in the future to be treated with caution with special significance of the Linked to the phenomenon of concern melatonin ads, get something better. Almost all of the surveys reflect the people advertising for the melatonin level bombing and creative problem exception objectionable, but the performance of melatonin on the market is very good. Why is this so? Some scholars have analyzed: brain white full grasp of the For this comparison I agree. If the Western countries put the same ad,[link widoczny dla zalogowanych], with This is not entirely mind the interpretation of early American Melatonin is a health products into the market in the United States did not have any effect, but in China has achieved great success. Once again, let us insight into the Why do people on the ads in the But this is not important, is how we face it. To take the initiative to change it? This is certainly not good. Forced to change to mean penetration, invasion, assimilation, these negative words should be avoided in the. Furthermore, we do not want to see many of the same culture, a world of nations, it clearly monotonous. Commercial areas are the face of the main cultural differences multinational enterprises, not state power, making them cross-cultural marketing and cross-cultural communication,[link widoczny dla zalogowanych], the positive face of local market consumers consciously or unconsciously test, the material is so spread, cultural transmission as well. Finally, cross-brand Chairman Mao-style words of a traditional aphorism: , American management guru Peter Drucker (PeterDrucker) especially hate the old saying to Culture and cultural confrontation is of no use. For the purpose of commercial profit organizations may only need to identify, adapt, do as the Romans. Violation of culture, you may be criticized, such as Nike and McDonald's the same; against the culture, you might be resisted, like the white elephant and Toyota PRAD0 same. Conform to culture,[link widoczny dla zalogowanych], you will be recognized and welcomed, and this identity is real and action on business purchases. International marketing of the More than a battle or tactical level, the introduction of talent, multinationals in the face of cultural differences, human resources, the introduction of high-level strategic management personnel is an inevitable trend. Recruitment of more staff and use of the target market, from consumer market research function, product research and development functions,[link widoczny dla zalogowanych], to manufacturing functions, channel-building functions, to promote the dissemination of fronts boldly local professionals, this is a non- reversal of the trend. The so-called brand of globalization, the so-called marketing, globalization, the essence of the implementation of localization and marketing of brand localization. Its highest stage is the localization of the functions of multinational enterprises, the most substantive characterization of the most critical security and business professionals is the localization. 2005 / 8
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